1EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2016

KEY USERS STATS

SOCIAL MEDIA LANDSCAPE OF ARUBA

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“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.”

- Lori Ruff  (@loriruff) 

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Social media advertising revenue will reach $9.8 billion in 2016

33% of millennials identify social media as one of their preferred channels for communicating with businesses

The number of worldwide social media users is expected to reach 2.5 billion by 2018

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Over of all internet users use social media.75%

Social networking is the bread and butter of modern Web activity

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of U.S. small business owners/ marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.”Source: Social Media Examiner

96%

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Continues to play a pivotal role in Social Media Advertising

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Source: Statista.com

Percentage of global online population using Facebook by region

Copyright © 2016 by E.M. Erasmus. All rights reserved.

8Source: Statista.com

Leading SM platforms based on share of visits inOctober 2015

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Market leader Facebook accounted for 45.4 percent of all social media site visits.

9Source: Statista.com

Product brands with the most Facebook fans as of January 2016 (in millions)

Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Sharing some new features…

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FACEBOOK LIVE

Page owners will be able to chat live with fans, make announcements, conduct Q&A sessions, and share breaking news.

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FACEBOOK LIVE• Small roll-out in the U.S. in 2015• Initially available to celebrities and

influential people• Available also to verified business pages• No additional app is needed: the Live Video

content prompt will be located in the normal “Update Status” prompt in the mobile app

• Not yet available to personal profiles, but is coming soon!

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FACEBOOK REACTIONS

“Love,” “Haha,” “Wow,” “Sad,” and “Angry” are five new Facebook buttons that people can click when responding to a post.

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FACEBOOK REACTIONSThe feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing —or, on a computer, hovering — over the “like” button, users can now access five additional animated emoji with which to express themselves.

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Key stats of Facebook users in Aruba

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74,000

*An active user is someone who during the past 30 days has visited Facebook.com and logged-in (or has been logged in) and who has taken an action with a Facebook feature (e.g. clicked ‘like’, etc…).

active users*

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Percentage of Aruban population with a Facebook profile from 2010 to 2016

Source: Facebook

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Active Users in Aruba

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Active users for country Aruba by social platform

Sources: Facebook, LinkedIn and Twitter Facebook is by far the most popular Social networking platform in Aruba.Source: Facebook

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Age and Gender of Facebook Users

53% Active female users47% Active male usersSource: Facebook

Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Relationship status

39% of users have reported to be single.Source: Facebook

Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Use of Device to Access Facebook (over the past 30 days)

55% of users access Facebook using mobile devices only.Source: Facebook

Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Facebook Access by Primary Device (over the past 30 days)

Copyright © 2016 by E.M. Erasmus. All rights reserved.

89% of users access Facebook using a mobile device only.53% of users access Facebook using Android (mobile) platform.Source: Facebook

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Industries Where Users Work (top 10)

Copyright © 2016 by E.M. Erasmus. All rights reserved.

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Frequency of Activities(The number of times users performed these actions on Facebook)

Copyright © 2016 by E.M. Erasmus. All rights reserved.

The median user liked an average of 18 Facebook pages.The average user liked 10 posts, posted 8 comments and clicked on 14 ads during the last 30 days (average data per user).Source: Facebook

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Pages with Largest Audience

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

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Top 10 Pages with Most Likes

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

27Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

Fastest Growing Pages

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Brand pages with largest audience

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

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Celebrities with largest audience

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

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Entertainment pages with largest audience

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

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Media pages with largest audience

Copyright © 2016 by E.M. Erasmus. All rights reserved.

Source: SocialBakers.com

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More SM stats will be available soon…

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Edward M. Erasmus, MAe.erasmus@fzanv.comedward.erasmus@ua.aw

Facebook: http://www.facebook.com/edwardmerasmusTwitter: http://www.twitter.com/em_erasmusLinkedIn: http://www.linkedin.com/in/edwardmerasmusGoogle+: https://plus.google.com/+EdwardErasmusInstagram: http://www.instagram.com/em_erasmusBlog: http://edwardmerasmus.wordpress.com