Post on 10-May-2015
"THE LESS TIME I SPEND MANAGING OUR SOCIAL MEDIA,
THE LONGER I CAN PLAY ON FACEBOOK."
- SOCIAL MEDIA MANAGER, AGE 22
AGENDA
● Strategy● Content● Tools● Best Practices
○ Facebook○ Twitter○ LinkedIn
STRATEGERY
THINK LIKE THE CONSUMER
STRATEGY● Goal ● Research● Concept● Tactics● Management● Measurement + KPI's
GOAL● Get more fans● Increase traffic to the website● Increase sales online● Drive more traffic in-store● Increase calls to generate more leads● Grow brand awareness
RESEARCH● Who is the audience?● What social media platforms do they use?● How do they use social media?● When are they active?● What are their other interests?● What are their behaviors?● What is entertaining to them?● What is relevant to them?● Why/how do they use your product(s)?
FACEBOOK ANALYTICS
THIRD PARTY ANALYTICS
GOOGLE ANALYTICS
CONCEPT
What is the one idea?
IS IT WORTH TALKING ABOUT?
TACTICS● Platforms● Paid media● Content
MANAGEMENT● Who is managing?● What are their roles?
○ Curating○ Responding○ Tracking
● Is there a process?
KPI's● New followers● Likes● Retweets● Shares● Click throughs● Conversions● Impressions
MEASUREMENTWhat are your measuring tools?
○ Google analytics○ Built-in platform analytics○ Social analytics○ Sales○ Manually tracking
In 2009, UAB live tweeted the removal of a patient's adrenal gland.
"We're taking a communications tool that already is a staple and applying it to learning about direct medical care. It is a perfect fit for a new generation of medical students."
- Craig Hoesley, M.D., associate dean for medical education at UAB
UAB LIVE TWEETS SURGERY
RED BULL STRATOS
CONTENT IS KING
DIFFERS ACROSS PLATFORMS
GUIDELINES● Brief● Relevant● Timely● Entertaining● Call to action
INVEST IN YOUR CUSTOMERS
TOOLS
URL SHORTENERFREE
www.redsquareagency.com http://bit.ly/12fAkg5● Allows for more characters in a post.● Can create corresponding QR codes.● Works across all platforms.● Trackable:
○ # of clicks○ Breakdown by hour○ Location of clicks○ Who shared it and where○ % of clicks from your link versus other links to the
same location
BIT.LY
CONTENT MANAGEMENTFREE
● Monitor accounts across numerous platforms.● Works on mobile devices.● Offers a URL shortener● Basic reports
PAID● Customized reports● Assignments● Multiple users
HOOTSUITE.COM
CONTENT MANAGEMENT + ANALYTICSPAID
ENTERPRISE
PAIDCUSTOM PLATFORMS
GATORADE
GATORADE
BEST PRACTICES
1-3 POSTS PER DAY
INCLUDE A PHOTO
POST MULTIPLE PHOTOS
CALL TO ACTION
FACEBOOK ENTERTAIN
ENGAGE THE PAGE
1. DO NOT CONNECT YOUR FACEBOOK
TWITTER FACEBOOK WEBSITE CONTACT
TWITTER WEBSITE CONTACT
SIMPLIFY THE JOURNEY
1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE
1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE3. LISTS
1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE 3. LISTS4. INTERACT
@REDSQUAREAGENCY
PEOPLE WHO FOLLOW BOTH USERS
.@REDSQUAREAGENCY
ALL OF YOUR FOLLOWERS
1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE 3. LISTS4. INTERACT5. HASHTAG
1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE 3. LISTS4. INTERACT5. HASHTAG6. BE PROACTIVE
USE ADVANCED SEARCHhttps://twitter.com/search-advanced
● BUILD A BUSINESS NETWORK● RECRUITMENT● WORK, ADVANCEMENTS, COMMUNITY SUPPORT● EDUCATION
STAY ACTIVE
AS A PROFESSIONAL● READ ARTICLES ON LINKEDIN● LIKE ARTICLES● COMMENT● SHARE● ENDORSE PEOPLE● RECOMMEND COMPANIES● MAKE NEW CONNECTIONS
AS A BUSINESS● POST LINKS● POST JOB OPENINGS● MAKE ANNOUNCEMENTS● CELEBRATE EMPLOYEES● USE FOLLOWERS AS LEADS
FINAL THOUGHT
ENGAGEMENT INCREASES REACH
jarrett@redsquareagency.com
@jarrettmccraw
linkedin.com/in/jarrettmccraw