Free Social Media Monitoring Dashboard
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Transcript of Free Social Media Monitoring Dashboard
Free Social MediaMonitoring Dashboard
How To Build A Quick And Dirty Monitoring Tool For Learning, Listening, Or Tracking Anything
By Steve Farnsworth
Who Is This For?
Anyone who needs a quick and free social listening dashboard
How Can You Use This Technique?
#1 Become an “Expert” on any topic by reading 3 to 5 blog posts a day for a month on your topic of interest
How Can You Use This Technique?
#2 Know when people talk about you or your company online
How Can You Use This Technique?
#3 Keep a sharp eye on your competitors
You will need a Google
account. If you already
have one, then go to the
next step.
Pick the keywords you want to track
For this project let's use my name
“Steve Farnsworth”
Let's test our search term on Google to see what kind of
results we get with Steve Farnsworth
Steve Farnsworth has 592,000 search results. That's lot.
However, we can use Boolean search operators to get fewer, but
targeted results
Boolean search operatorsare symbols we can use to fine-
tune our search request
Let's quickly review the most common ones
“ ” = Using quotes returns results with that exact phrase.
Example “San Francisco”
AND = Using AND returns only matches with both terms.
Example Baseball AND Angels
+ = Using a plus sign in front of a word returns only results WITH that word.
Example +Cats
- = Using a minus sign in front of a word returns only results
WITHOUT that word. Example -Dogs
And you can combine them! Let's try a few with our search...
Fewer results!
Let's use a few more Boolean operators and keywords to see if
we can achieve better results
Even better! Now, 98% of the results are just what I want
Also, don't forget to use the
+ and the –
They're very powerful in fine-tuning your search
I'm happy with those kind of results. So, I'll make a note and
save the search term:"Steve Farnsworth" AND "Social
Media" OR Marketing
Now Google “Google Alerts” or go to http://www.google.com/alert
Now, type in your search term and make the selections I've marked
Now click here
You will now see a list of your Google Alerts
View new results as they come in by visiting Google Reader
Let's take a look at your Google Reader.
A.K.A. Your New FreeSocial Media
Monitoring/Listening Dashboard.
This is where your search results will automatically be sent every
few hours
You can find Google Reader from the Google home page, too
See our Google Alert was saved for us
You'll see results here as they come in
You may need to have a number of searches depending on your
needs. So, here is how to keep it organized.
Keep searches organized by using folders
You can add other searches and subscriptions to your Google
Reader
When you see this symbol on a website it means you can subscribe to receive updates
This service is called RSS. While many blogs, websites, and search engines have it, not all do.
When you find and click that RSS button it should look like this
Select and copy that URL
Go back to your Google Reader and click on “Add A Subscription”
A box will pop-up. Paste your RSS feed URL and
click “Add”
Now, new results will be delivered to your dashboard as
they're found
Test different keywords to perfect what search queries work best. Have fun, and...
Remember, learning and experimenting equal experience
Steve FarnsworthProvides training, workshops, consulting, and strategic action plans to help mid to large-sized companies and organizations incorporate best marketing practices to shorten sale cycles and increase preference for their products or service by effectively integrating social media into their marketing mix.
Jolt Social Media(650) 331-0594 (land & mobile)Email: [email protected]: http://www.linkedin.com/in/stevefarnsworthTwitter: http://twitter.com/SteveologyBlog: http://stevefarnsworth.wordpress.com (Digital Marketing Mercenary)