november 2012

Orange Group

Social Media

some rights reserved - cc 2012 orange.com

some rights reserved - cc 2012 orange.com

Social Media &

Other

Dominican RepublicUSA

Spain

Poland France

UK

35%

36%11%

3%3%

2%10%

France

Other countries

Poland

UK

TunisiaRomania

24,1%

8,8%

8,3%

45,3%

8,4%

5,1%

likers and followersOrange Group top accounts

Orange Worldwide likers

Orange TunisiaLikers : 560 204Followers : 22 853

Orange PolskaLikers : 1 160 739Followers : 847

Orange JordanLikers : 246 216Followers : 4 974

Orange Worldwide followers

5 7 2 66 5 5 9 4 41 2 6

source: socialbakers november 2012

Orange Corporate page: 263 988 likers

Orange Corporate - Facebook

@orange: 27 537 followers

Orange présente 8 innov. majeures qui vont enrichir la vie numérique de ses clients

d’ici printemps 2013

Orange Corporate - Twitter

Orange Corporate - top engaging posts

november 2012

november 2012

november 2012

Romania +4%

vs oct 12

Poland+10% vs oct 12

source: Twitter

source: socialbakers

Orange CorporateLikers : 263 988Followers : 27 537

Orange DominicanaLikers : 311 971Followers : 77 485

source: socialbakers

Bring out the James Bond in you ! You could use this ring to take pictures unnoticed...

Orange RomaniaLikers : 276 709Followers : 474

#LeShowHello

Orange FranceLikers : 612 871Followers : 1 179

some rights reserved - cc 2012 orange.com

Social Media &

281

19

20

17

8 Pinit! 5 comts

43

blog live orangevisits and popular articles

Twitter Orange account followers evolution

le cloud pro at the event Web 2 Connect

source: Google Analytics

visits/day

#AltMinds se dévoile un peu plus au Paris Games Week #PGW12

innovation, passion et émotion, retour sur le show hello! #leshowhello

november 2012

49 articles 951November

16th

visits

Twitter international telco level of engagement

november 2012source: Tweet level by Edelman source: Twitter counter

UK O2153 584 followers#1

FRA @Orange27 537 followers#3

FRA SFR_Groupe10 348 followers#4

UK Vodafone_Group12 407 followers#5

USA ATT167 601 followers#2

81,8

56,4

46,9

81,8

15000

20000

25000

30000

30-Nov20-Nov10-Nov30-Oct20-Oct10-Oct30-Sep20-Sep10-Sep1-Sep

20 october

23 768followers20 september

21 018followers

30 november

27 537followers

november 2012

514 tweets 128 shares

faites connaissance avec notre équipe de blogueurs à #leweb12 Paris

49 gplus

87,5

94 shares

in

20

0

300

600

900

1200

30-Nov25-Nov20-Nov15-Nov10-Nov5-Nov1-Nov

@orange+41%

vs sept 12

Orange event with TweetreachLe Web

total people reached* with the search «Le Web + Orange» : 522 745 for a total of 258 tweeterers**

split of tweet type over 5 days

regular tweets

@replies

retweets 47%45%

8%

top 5 twitterers over 258(based on the total number of impressions ***)

@thomaspower

@MagicSauceMedia

@orange

@Lookout

@Cath_Woman 306 143 impressions

141 675 impressions

102 744 impressions

84 824 impressions

139 453 impressions

source: Tweetreach november 2012

total impressions : 1 886 172

total tweets : 629

some rights reserved - cc 2012 orange.com

Social Media glossary

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You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)

Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...*reach is the total number of unique Twitter users

who received tweets

***each receipt of a tweet is called an impression**a tweeterer is a Twitter user