"THE LESS TIME I SPEND MANAGING OUR SOCIAL MEDIA,

THE LONGER I CAN PLAY ON FACEBOOK."

- SOCIAL MEDIA MANAGER, AGE 22

AGENDA

● Strategy● Content● Tools● Best Practices

○ Facebook○ Twitter○ LinkedIn

STRATEGERY

THINK LIKE THE CONSUMER

STRATEGY● Goal ● Research● Concept● Tactics● Management● Measurement + KPI's

GOAL● Get more fans● Increase traffic to the website● Increase sales online● Drive more traffic in-store● Increase calls to generate more leads● Grow brand awareness

RESEARCH● Who is the audience?● What social media platforms do they use?● How do they use social media?● When are they active?● What are their other interests?● What are their behaviors?● What is entertaining to them?● What is relevant to them?● Why/how do they use your product(s)?

FACEBOOK ANALYTICS

THIRD PARTY ANALYTICS

GOOGLE ANALYTICS

CONCEPT

What is the one idea?

IS IT WORTH TALKING ABOUT?

TACTICS● Platforms● Paid media● Content

MANAGEMENT● Who is managing?● What are their roles?

○ Curating○ Responding○ Tracking

● Is there a process?

KPI's● New followers● Likes● Retweets● Shares● Click throughs● Conversions● Impressions

MEASUREMENTWhat are your measuring tools?

○ Google analytics○ Built-in platform analytics○ Social analytics○ Sales○ Manually tracking

In 2009, UAB live tweeted the removal of a patient's adrenal gland.

"We're taking a communications tool that already is a staple and applying it to learning about direct medical care. It is a perfect fit for a new generation of medical students."

- Craig Hoesley, M.D., associate dean for medical education at UAB

UAB LIVE TWEETS SURGERY

VALENVINE

RED BULL STRATOS

CONTENT IS KING

DIFFERS ACROSS PLATFORMS

GUIDELINES● Brief● Relevant● Timely● Entertaining● Call to action

INVEST IN YOUR CUSTOMERS

TOOLS

URL SHORTENERFREE

www.redsquareagency.com http://bit.ly/12fAkg5● Allows for more characters in a post.● Can create corresponding QR codes.● Works across all platforms.● Trackable:

○ # of clicks○ Breakdown by hour○ Location of clicks○ Who shared it and where○ % of clicks from your link versus other links to the

same location

BIT.LY

CONTENT MANAGEMENTFREE

● Monitor accounts across numerous platforms.● Works on mobile devices.● Offers a URL shortener● Basic reports

PAID● Customized reports● Assignments● Multiple users

HOOTSUITE.COM

http://www.youtube.com/watch?v=BRPBxe2aYaY

CONTENT MANAGEMENT + ANALYTICSPAID

ENTERPRISE

SALESFORCE.COM

PAIDCUSTOM PLATFORMS

GATORADE

GATORADE

BEST PRACTICES

FACEBOOK

1-3 POSTS PER DAY

FACEBOOK

INCLUDE A PHOTO

FACEBOOK

POST MULTIPLE PHOTOS

FACEBOOK

CALL TO ACTION

FACEBOOK

FACEBOOK ENTERTAIN

FACEBOOK

ENGAGE THE PAGE

FACEBOOK

FACEBOOK

FACEBOOK

FACEBOOK

FACEBOOK

FACEBOOK

TWITTER

1. DO NOT CONNECT YOUR FACEBOOK

TWITTER

TWITTER FACEBOOK WEBSITE CONTACT

TWITTER WEBSITE CONTACT

SIMPLIFY THE JOURNEY

TWITTER

1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE

TWITTER

TWITTER

1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE3. LISTS

TWITTER

1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE 3. LISTS4. INTERACT

TWITTER

TWITTER

@REDSQUAREAGENCY

PEOPLE WHO FOLLOW BOTH USERS

TWITTER

.@REDSQUAREAGENCY

ALL OF YOUR FOLLOWERS

1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE 3. LISTS4. INTERACT5. HASHTAG

TWITTER

TWITTER

TWITTER

1. DO NOT CONNECT YOUR FACEBOOK2. LESS IS MORE 3. LISTS4. INTERACT5. HASHTAG6. BE PROACTIVE

TWITTER

USE ADVANCED SEARCHhttps://twitter.com/search-advanced

LINKEDIN

● BUILD A BUSINESS NETWORK● RECRUITMENT● WORK, ADVANCEMENTS, COMMUNITY SUPPORT● EDUCATION

STAY ACTIVE

LINKEDIN

AS A PROFESSIONAL● READ ARTICLES ON LINKEDIN● LIKE ARTICLES● COMMENT● SHARE● ENDORSE PEOPLE● RECOMMEND COMPANIES● MAKE NEW CONNECTIONS

LINKEDIN

AS A BUSINESS● POST LINKS● POST JOB OPENINGS● MAKE ANNOUNCEMENTS● CELEBRATE EMPLOYEES● USE FOLLOWERS AS LEADS

LINKEDIN

LINKEDIN

FINAL THOUGHT

ENGAGEMENT INCREASES REACH

jarrett@redsquareagency.com

@jarrettmccraw

linkedin.com/in/jarrettmccraw