Social Media and Your

OrganizationOrganization

Phil Gerbyshak

Make IT Great Institute

#motown0810

Official hashtag of today’s event for

those of you live tweeting

Photo credit: http://www.flickr.com/photos/sagindie/392416159/

Only Reason Social Media

Matters Is…Matters Is…

Reasons why

• Customers are choosing to interact the way

THEY want to interact

– And they are wanting to use social media more

and moreand more

• Fastest Growing Audience on Social Media –

55 – 65 year olds

• Not a sales tool but a relationship tool

– Research + time + relationship = customer

http://freestevenslater.com/

Social media helps customer service

#tutusfortanner

Fired for Facebook and Twitter?

What can you do?

Exercise:

• We are all in the same company, working for

HDI Motown

• Next month we have a CIO roundtable

• How can we use social media to get the word • How can we use social media to get the word

out?

Connect with Phil

• phil@philgerbyshak.com

• http://philgerbyshak.com

• http://www.linkedin.com/in/

philgerb

• http://facebook.com/philger• http://facebook.com/philger

b

• http://twitter.com/philgerb

Photo credits

• Brick wall: http://www.flickr.com/photos/vizzzual-dot-

com/2226095398/sizes/o/in/photostream/

• Scott and Tanner: http://www.theglobeandmail.com/news/technology/trending-tech/5-

social-media-lessons-for-air-canada/article1664281/

• Crowd: http://www.flickr.com/photos/crsan/3697785107/

• Filling cabinets: http://www.flickr.com/photos/themacinator/3499579760/

• Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg• Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg