The Impact of Social Media In YOUR Product Organization
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© Solution Marketing Strategies, 2009 The Impact of Social Media The Impact of Social Media In YOUR Product Organization In YOUR Product Organization Steve Robins Principal Solution Marketing Strategies November 7, 2009 As presented at:
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Slides for a facilitated discussion on the impact of social media in product management and product marketing organizations. Presented at ProductCamp Boston November, 2009.
Transcript of The Impact of Social Media In YOUR Product Organization
© Solution Marketing Strategies, 2009
The Impact of Social Media The Impact of Social Media In YOUR Product OrganizationIn YOUR Product Organization
Steve Robins
Principal
Solution Marketing Strategies
November 7, 2009
As presented at:
p2© 2009
About This PresentationAbout This Presentation
� This presentation was the basis for a discussion on social media at ProductCamp Boston on November 7, 2009.
� Check out The Solution Marketing Blog - http://bit.ly/pcampsm for additional for supplemental material on social media, including discussion notes, links and more.
� Join the Solution Marketing Community!– Subscribe to the SolutionMarketingBlog (see “Subscribe” on the right):.
– Join Solution Marketing Pros on LinkedIn: http://www.linkedin.com/groups?home=&gid=1826720
THANKS to everyone who participated!
p3© 2009
Steve RobinsSteve Robins
� 10+ years in solution marketing
– Expertise in product, solution and industry marketing
– Experience: EMC Documentum, KANA, The Yankee Group and more
� Principal, Solution Marketing Strategies
� Founder, The Solution Marketing Blog
� Inbound Marketing Certified Professional
� If I can help you in any way, please let me know:
www.SolutionMarketingBlog.com
www.Twitter.com/SteveRobins
www.SolutionMarketingStrategies.com
www.LinkedIn.com/in/SteveRobins1
www.barcamp.org/ProductCampBoston
p4© 2009
The Impact of Social Media In YOUR Product The Impact of Social Media In YOUR Product OrganizationOrganization
�Overview– Best practices
– Share ideas
– Your organization’s experience in social media
– Develop new ways to leverage the power of social media
�Agenda– Goals
– Potential uses of social media
– Social media tools
– Evolving roles
p5© 2009
Potential GoalsPotential Goals
� Learn
� Get found
� Generate leads
� Increase revenue
� Build company credibility
� Build personal brand
p6© 2009
Uses of Social Media Uses of Social Media
� Product Management– Competitive intelligence
– Market intelligence
– Market trends
� Customers– Customer feedback
– Vet ideas
– Build relationships
� Customer Community– Engage customers early in development cycles
– Connect customers to company
– Advisory councils
p7© 2009
Uses of Social Media IIUses of Social Media II
� Marketing– Get found
– Lead generation
– Lead nurturing
� Influence – build company credibility, relationships– Engage with analysts, press, bloggers
– Comment on blogs
– Answer questions
p8© 2009
Social Media Tools Social Media Tools -- CategoriesCategories
� Blogs
� Microblogging - Twitter
� Social networks – Facebook, LinkedIn
� Crowd-sourced content – Digg, Delicio.us
� Commenting - Disqus
� Content sharing– Video
– Photos
– Slides
– Documents
p9© 2009
p10© 2009
Evolving RolesEvolving Roles
� Ongoing– Commitment – day in and day out
� Content– Create a lot of content
� Social/outward facing
� Personality– Develop a unique voice
� Company policies– Professional
– Stay within bounds
� Org structure
© Solution Marketing Strategies, 2009
The Impact of Social Media In The Impact of Social Media In YOUR Product OrganizationYOUR Product Organization
Steve Robins
Principal
Solution Marketing Strategies
November 7, 2009
p12© 2009
How Do You Make Sense of It All?How Do You Make Sense of It All?
![[Type text] IMPACT OF LEARNING ORGANIZATION ATTRIBUTES …](https://static.fdocuments.in/doc/165x107/6169d67811a7b741a34bec53/type-text-impact-of-learning-organization-attributes-.jpg)
