Social media and your organization

24
Social Media and Your Organization Phil Gerbyshak Make IT Great Institute

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Page 1: Social media and your organization

Social Media and Your

OrganizationOrganization

Phil Gerbyshak

Make IT Great Institute

Page 2: Social media and your organization

#motown0810

Official hashtag of today’s event for

those of you live tweeting

Page 3: Social media and your organization

Photo credit: http://www.flickr.com/photos/sagindie/392416159/

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Only Reason Social Media

Matters Is…Matters Is…

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Reasons why

• Customers are choosing to interact the way

THEY want to interact

– And they are wanting to use social media more

and moreand more

• Fastest Growing Audience on Social Media –

55 – 65 year olds

• Not a sales tool but a relationship tool

– Research + time + relationship = customer

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http://freestevenslater.com/

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Social media helps customer service

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#tutusfortanner

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Fired for Facebook and Twitter?

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What can you do?

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Exercise:

• We are all in the same company, working for

HDI Motown

• Next month we have a CIO roundtable

• How can we use social media to get the word • How can we use social media to get the word

out?

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Connect with Phil

• [email protected]

• http://philgerbyshak.com

• http://www.linkedin.com/in/

philgerb

• http://facebook.com/philger• http://facebook.com/philger

b

• http://twitter.com/philgerb

Page 24: Social media and your organization

Photo credits

• Brick wall: http://www.flickr.com/photos/vizzzual-dot-

com/2226095398/sizes/o/in/photostream/

• Scott and Tanner: http://www.theglobeandmail.com/news/technology/trending-tech/5-

social-media-lessons-for-air-canada/article1664281/

• Crowd: http://www.flickr.com/photos/crsan/3697785107/

• Filling cabinets: http://www.flickr.com/photos/themacinator/3499579760/

• Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg• Donald Trump: http://en.wikipedia.org/wiki/File:Donald_Trump.jpg


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