Social Media &

Online Identity

Lecture given to HEC PARIS MBA Students

WelcomeHEC MBA – 28/10/2011

HelloLet me introduce myself

How to ask questions during the class?

Mention @albanlv in your tweet

How to post comments during the class?

Use the hashtag #hecmba in your tweet

Introduction

What is a technology?

What does it changes to society?

What about social media?

What is a technology?DEFINITION

Delegate

Breakthrough technologies come with a change in society

DEFINITIONWhat do we call social media?

GROUP ACTION

SHARING

CONVERSATION

COLLABORATION

COLLECTIVE ACTION

750 millions users

30 millions shares/day

300 millions users

200 millions tweets/day

48h of video uploaded/mn

3 billions video watched/day

WHY SHOULD YOU CARE ABOUT THIS?

IT’S A DANGER

OR AN OPPORTUNITY

What are we going to talk about?

BE THERE

MONITOR

LEVERAGE

Part IBE THERE

Your personal page

Your professional profile

Protect your privacy

WorkshopGoogle your neighbor

Is it easy to find your neighbor?

Is the information relevant?

Is the information coherent?

What should be removed?

What should be added/more visible?

Can we contact him easily?

Workshop : search your neighbor

Don’t let the others speak for you

Tools

Facebook, Google profiles (Google+), Twitter, Quora, About.me, Flavors.me, Chi.mp, UnHub, Card.ly, Twitter…

What should you put on your personal page?

A picture

Pitch yourself (short description - 160 characters)

Choose your keywords and use them in your description

Link: to your other profiles, slideshare account, the papers you published

Show the communities you belong to (HEC…)

Be reachable (a mail or anything)

Talk (link to your contribution on Twitter, Quora or other forums)

Workshop

Set up your own personal page with About.me

Get inspiration :

http://about.me/thewmatt http://about.me/jessicalucia http://about.me/laurindel http://about.me/brianwong

Make it appear 1st on

PROFESSIONAL PROFILE

Do you know Linkedin?

Should you use LinkedIn?Hire

Be hired

Find clients

Advertise your business

Know your network

Expand your network

Enhance your influence as an expert

How to pimp your profile?

Add former experiences

Add skills

Ask for recommendations

Expand your network (connect with the people in the class)

Add languages and translate your profile

Join groups

Link to your other profiles (About.me, Twitter, blog…)

Link to your online contributions (articles, blogposts, answers on forums)

Use applications (vizualize.me, slideshare, tweets, wordpress)

Stay up to date (update your profile regularly)

How to protectYour privacy?

Behave

WorkshopCheck your Facebook privacy settings

Part 2MONITOR

Publication

Conversation

Search

WorkshopSet up your monitoring arsenal

Define 5 keywords corresponding to your field

Example : social media, internet, web, technology, start-up

Preliminary task

Task 1 : create a netvibes account

http://netvibes.com

Task 2 Find 3 blogs/websites related to your field

Find their RSS feed

Add the RSS feed to your Netvibes

Task 3 : create a dashboard for each keyword

Task 4 : synchronise with your Twitter account

Task 5 : insert a Gmail account

Set up Google alerts

Use newletters

Should you Share?

Twitter dictionnaryTweetFollowerUnfollowRT or retweetFloodTL or Timeline@ or mention Spam DM or direct messageHashtagNSFW or not safe for workTT or trending topicFF or follow Friday

Twitter etiquetteMind your spelling

Quote your sources

Interact and mention

Do not flood your readers (instead schedule your publications)

Ban capital letters

Be reliable (check before tweeting)

Be appropriate

Tool

Part 3EXPAND YOUR

NETWORK

Which tool should I use?

What about#hecmba ?

Tool

Best practices

Upon meeting someone interesting, connect to him

Sync with your email

Spend some time looking at the suggestions,

Use iPhone/Android applications on the go

Contribute to the groups and Q&A

Make lists/circles

How to find interesting profiles on Twitter?

Search new profiles

Look at Twitter suggestions

Use the lists

Listen to the peer reviews (follow Friday)

Use your monitoring tools

Tool

RulesBeware of fake profiles. If you have a doubt when seeing a profile picture, try Tinyeye.

Don’t add everybody

Think before accepting a request

Remember who is in your network when you post an update

Be careful : identity theft and “cybersquatters”

SecurityWhat is a good password?

Why you should not ask your browser to remember your passwords

Why you should always use https (firesheep & likes)

Secure your laptop : Prey

Secure your profiles : double step verification, location or device based verification

Monitor what is being said about you

“Brandjacking is one way in which social media can turn ugly. […] it happens when a person or organization loses control of their presence or message, and that it doesn’t have to involve any form of technological theft, just orchestrated word-of-mouth attacks.” (Mashable)

ConclusionAND THEN WHAT?

Don’t panic

Take timehttp://pear.ly/2v75

Be curious

Ask questions@albanlv

alban@leveau-vallier.com

Thank you!

CreditsSurfer by Hani HamirDon’t ring again by JoxBinoculars by BethanClosed for business by MaistoraBoombox in Montreal by Mikey G Ottawa100621-F-6350L-395 by ExpertinfantryFirst Ostrich by M KuhnSecond Ostrich by KickiIcons and symbols by The Noun ProjectGag by CHRISSPdotCOMGoogle by ConnorTreacyIs dinner ready yet? By Ernst Vikne