Workshop Session: Social Media Online Identity, By: Mr.Kareem Samara
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Social Media Online Identity @KareemSamara
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Transcript of Workshop Session: Social Media Online Identity, By: Mr.Kareem Samara
Social Media Online
Identity@KareemSamara
Professional Wrestling is FAKE
Learning How to see is essential
It’s not about Social Media
It’s about you
What is your product?
The Product is You
Value Proposition
Hedgehog Concept
Why Online?
What is your Story?
Who is your Persona?
Diffusion of innovation
What’s Missing?
it’s not the same situation
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How to win now?
The Traditional Mental Model of Marketing (B2C)
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First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
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First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience
It’s your first step
