Assessing Digital Identity and Promoting Online ......1 Terry Kind and Pradip Patel - COMSEP 2013...

1 1 Terry Kind and Pradip Patel - COMSEP 2013

Assessing Digital Identity and Promoting Online Professionalism: Social Media and Medical Education

Terry Kind, MD, MPH Associate Professor of Pediatrics Children’s National Medical Center George Washington U Tweeting @Kind4Kids Blogging at www.PediatricCareer.org

Pradip D. Patel, MD Professor of Pediatrics Associate Vice Chair for Pediatric Medical Education University of Louisville School of Medicine Tweeting @Pradip4Peds



OBJECTIVES:

1. Identify your professional goals for using social media in medical education and formulate a plan for next steps

2. Assess your past, present, and future digital identity

3. Explore examples of social media in medical education

4. Describe guidelines for online professionalism and apply them to your own use

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Who are you?

Terry Kind and Pradip Patel - COMSEP 2013


Are you a healthy user?

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Which social media sites do you use?

Twitter

LinkedIn

Facebook MySpace

Friendster Google+

Instagram

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What one word would you use to describe your experiences with social networking?


Which are you? (within or outside of social media)

• The Skeptic

• The Dabbler

• The Experimenter

• The “Expert” Professional

Acknowledgement: Horn I, Kind T, Osman C, Tomopoulos S. Social Media and a Pediatric Academic Career: Friend or Foe. Workshop at PAS. Boston, MA 4/29/12


Self and peer assessments

What is your digital identity?

yourself…

Past present future

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The gray areas…

and the guidelines

The black and white…

One word: professional or unprofessional?

Terry Kind - GW Workshop 2012

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Online professionalism and the mirror of social media

Social media is like a mirror: • but it has no blind spots • it can distort • it can magnify

Greysen SR, Kind T, Chretien KC. Online Professionalism and the Mirror of Social Media. J Gen Intern Med. 2010;25(11):1227-9

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Strausburg M. Acad Emerg Med. 2011;18(11):1220 Ben-Yakov M, Snider C. Acad Emerg Med. 2011;18(11):1217-19

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P R

E

O F

M S I

S I

L O N

S

A

What do _____________ say?

• students • deans • clerkship directors • physician licensing board • residents • institution / employer • patients • guidelines

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What does Twitter say?

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Should you be anonymous online?

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Who are you representing when online?

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Should you text with your students?

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Should you blog your advice to students/trainees?

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Can you use social media to support reflection among students/trainees?

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• Privacy • Permanency • Monitor internet presence • Boundaries

Patient-physician Personal and professional

• If you see unprofessional stuff • Reputations • Public Trust

AMA Policy: Professionalism in the Use of Social Media

•AMA Policy Statement Nov 2010 •Report of the AMA Council on Ethical and Judicial Affairs: professionalism in the use of social media. J

Clin Ethics. 2011;22(2):165-72

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Does your hospital/employer/practice have social media guidelines?

• Do they block or allow access? • Do they have a social media policy?

– Your job comes first. – Use good judgment. – Don’t post anything you are not authorized to post on behalf of

your employer or that could be damaging to the institution. – Protect patient privacy at all times.

• Do they encourage your use???

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Does your medical school have social media guidelines?

• http://icahn.mssm.edu/about-us/services-and-resources/faculty-resources/handbooks-and-policies/faculty-handbook/institutional-policies/social-media-guidelines

• http://www.feinberg.northwestern.edu/communications/brand/social-media/index.html

• http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit&doc=26923

http://icahn.mssm.edu/about-us/services-and-resources/faculty-resources/handbooks-and-policies/faculty-handbook/institutional-policies/social-media-guidelines



http://www.feinberg.northwestern.edu/communications/brand/social-media/index.html

http://www.feinberg.northwestern.edu/communications/brand/social-media/index.html

http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit&doc=26923

http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit&doc=26923

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Feinberg Northwestern School of Medicine Social Media Guiding Principles: • Be transparent:

• Be respectful: • Be generous: • Respect other’s privacy: • Add value: • Aim for quality: • Be mindful of context: • Use disclaimers: • Follow copyright laws: • Let the experts respond: Please do not respond on the school’s behalf. • Publish smart: • Feed it:

Social media is very powerful, and can have a great impact on professional and personal

relationships. Your choices determine if those lasting impacts are positive of negative.

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What will you do? What will guide you?


What are your goals? I will…

I will use social media:

to network

to advocate

just for fun

in research

to aid in patient care

to teach (and

learn)

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There’s a lot of stuff out there!

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Physician Social Network Sites

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Don’t panic. You don’t have to use them all

• Decide how you want to use social media

• Choose platform(s) that work best for your goals

• Be social, but be yourself

• Have fun!

• Be professional…

Acknowledgement: Horn I, Kind T, Osman C, Tomopoulos S. Social Media and a Pediatric Academic Career: Friend or Foe. Workshop at PAS. Boston, MA 4/29/12

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• Who are they?

• Where are they?

• What are their learning needs, interests, questions?

Think about who you want to share and communicate with… …

• Learners?

• Colleagues?

• The public?

• Patients??


Try social media in smaller pieces: Twitter in 140 characters or less

Welcome to Twitter – Find out what’s happening, right now, with the

people and organizations you care about

– In public, short (140 character) messages

– Just lurk, or participate (tweet).

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Some pediatricians on Twitter


Setting up a Twitter account: write a profile +/- picture, location, website

picture location website profile • you really only need a handle (Twitter name) • the rest of these are each optional

https://twitter.com/Kind4Kids


Who will see your tweets?

You tweet everyone can see it*

Or, you can make your account private (protect it)

Others follow you your tweet appear in your followers’ twitter streams

You follow others their tweets appear in your stream

You can retweet (RT) other people’s tweets to your followers (or other people can RT your tweets)

You can favorite (*) a tweet, which saves/marks it

You can direct message (DM) send a “private” tweet *can be Googled and is archived in the Library of Congress


What you might do:

• Tweet what you learn at a meeting, your reactions, questions, notes… use the meeting’s hashtag #COMSEP13

• Tweet and link to a blog post

• Tweet and link to some news @nytimes @Washingtonpost

• Tweet and link to scholarly articles;

• Follow @AcademicPeds @JAMAcurrent @NEJM

• Find other physicians, nurses (and/or celebrities?) to follow, RT, and send messages

» What else might you do?


Tweet about this workshop or this meeting. Add #COMSEP13 hashtag…

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Your turn: • How will you make use of social media?

• What are your goals?

• What tool will you use? • Pros/Cons? • What will your handle/name/profile look like?


to network

to advocate

just for fun

in research


to teach (and

learn)

Terry Kind - GW Workshop 2012

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Action Items 1. Identify and reflect on your goals 2. Select a social media application to try 3. Observe and establish comfort first 4. Make some initial connections 5. Know policies 6. Develop individual guidelines (apply to your own use) 7. Maintain patient privacy 8. Know how you want to handle requests from others

(students, residents, colleagues, patients, bosses) AND THEN:

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Your goals and next steps


to network

to advocate

just for fun

in research


to teach (and learn)



Revisiting our objectives:

1. Identify your professional goals for using social media in medical education and formulate a plan for next steps

2. Assess your past, present, and future digital identity 3. Explore examples of social media in medical education 4. Describe guidelines for online professionalism and apply them

to your own use

Assessing Digital Identity and Promoting Online ......1 Terry Kind and Pradip Patel - COMSEP 2013...

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