““Social Media & the New Generation Web”Social Media & the New Generation Web”

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We are successful with our current PR 1.0 methodology and our customers are very happy with the results we produce

But, no question about, there´s a new wave coming based on social media

Should we move now? Or wait until the new trend has been materialized (and perhaps too late)?

PR agencies dilema

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A comprehensive set of practices and technologies to allow people to utilize and share information, ideas, opinions and experiences one another.

Source: wikipedia

Social Media

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1.1.Dialog (two way)Dialog (two way)

2.2.Aiming people, not enterprisesAiming people, not enterprises

3.3.Transparency in communicationTransparency in communication

4.4.Atracting instead of pushingAtracting instead of pushing

5.5.Distribution instead of centralizationDistribution instead of centralization

Social Media Rules

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RSS RSS BloggingBlogging Tagging Tagging Podcasts Podcasts

WikisWikis Social Networking Social Networking Social Bookmarking Social Bookmarking SEOSEO

Social Media Resources & Tools

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Social Media paradigm

It´s 100% onlineIt´s 100% online

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..........

Communication 2.0(Online)

Communication 2.0(Online)

..........

Communication 1.0(Offline)

Communication 1.0(Offline)

Paradigm Shift

InformationInformation KnowledgeKnowledge

GenericGeneric PersonalizedPersonalized

Mono channelMono channel Multiple ChannelsMultiple Channels

OpenOpen Community-centricCommunity-centric

PushPush PullPull

One wayOne way InteractiveInteractive

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Where are we going?

No way!!!

Off and online communication are complementary

The new fact is we cannot survive anymore based exclusively on offline communication

Is offline communication fading?Is offline communication fading?

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Connecting customers to our business

2. They need ourengagementengagement

2. They need ourengagementengagement

3. Interaction across many many touch pointstouch points

3. Interaction across many many touch pointstouch points

Online CommOnline Commmust offer must offer

themthem

customer customer experience!!experience!!

!!

Online CommOnline Commmust offer must offer

themthem

customer customer experience!!experience!!

!!

4. We have toanticipateanticipatetheir needs

4. We have toanticipateanticipatetheir needs

1. Customers want to be

recognizedrecognized

1. Customers want to be

recognizedrecognized

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Social Media is also New Social Media is also New Generation Web, since we must: Generation Web, since we must:

Recognize who is searching for information

Engage with visitors

Anticipate their needs

Make it personal, community centric and multi-channel

Connecting customers to our business

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Online Communication

A wide definitionA wide definition

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Our Our CustomerCustomer

Our Our CustomerCustomer

RMARMA(Comm. Plan)(Comm. Plan)

RMARMA(Comm. Plan)(Comm. Plan) ThemesThemes

DatabaseDatabase

BusplanBusplan(Posic.)(Posic.)

OfflineOffline

OnlineOnline

SocialSocialMedia Media

NewsroomNewsroom

Blogs Blogs

Wikis Wikis

Podcasts Podcasts Videocasts Videocasts

NewswiresNewswires(*)(*)

Social Social NewsNews(**)(**)

BlogsphereBlogsphere(***)(***)

Internal World Internal World External World External World

SEO SEO

Traditional PR Traditional PR Social Media Framework Social Media Framework

M A R K E TM A R K E T

Bookmarking Bookmarking

Visibility/Sales Visibility/Sales Information/Brand EquityInformation/Brand Equity

(*) Reuters, Bloomberg, AP

(**) Digg

(***) Technorati

Integrated Social & Traditional Media

PUSHPUSH PULLPULL

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Your comments and suggestionsYour comments and suggestionsare very welcome!are very welcome!

Help us to streamline the Help us to streamline the ““Social Media FrameworkSocial Media Framework””

E-mails to: augusto.pinto@gruporma.com.brE-mails to: augusto.pinto@gruporma.com.br