Social Media Content Generation

SOCIAL MEDIA CONTENT GENERATIONTAYLOR HULYK, @TAYLORHULYK

SOCIAL MEDIA DIRECTOR, RE:GROUP

NOVEMBER 16, 2012

TRANSFORM YOUR BRAND.TRANSFORM YOUR BUSINESS.

Search Marketing Workshop: Social Media Content Generation | #SMW2 | November 16, 2012 re:group, inc | www.regroup.us | ©2012

RE:GROUP: WHO WE ARE

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DON’T LISTEN TO THESE PEOPLE

Dear All,

Please read this in its

entirety:

http://theoatmeal.com/

comics/making_things

You’re welcome,

Taylor

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Search Marketing Workshop: Social Media Content Generation | #SMW2 | November 16, 2012 re:group, inc | www.regroup.us | ©2012 4

3 WAYS TO WRITE



THE “I’VE GOTTA DO SOMETHING!!!!”

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I’m wet! Therefore, uncomfortable, and more likely to

do crazy things!



THE STIFF CALCULATION

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I’m a frickin’ cat. And I will get you, mouse. Believe it.



THE CHILL

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I’m so great at being a cat.



WHICH ONE WOULD YOU GO WITH?

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1 2 3



THE WAY OF “THE CHILL”

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FOR EXAMPLE...DON’T DO THIS

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BE YOURSELF, BUT BE SMART ABOUT IT

Ask yourself these questions:• Who is my audience?

• Where do they hang out?

• What are the norms of the medium?

• What do I want to accomplish there?

• What is my tone?

• What is my message?

• How will I measure that?

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CASE STUDY: GOLDFISH SWIM SCHOOL

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You might think we’re talking to them...



CASE STUDY: GOLDFISH SWIM SCHOOL

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But we’re really talking to them.



CREATE CONTENT CATEGORIES

P a r e n t a l E d u c a t i o n

A d m i n i s t r a t i v e U p d a t e s

S t a f f

S t u d e n t s

E x p e r i e n c e

F r a n c h i s i n g U p d a t e s

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CREATE A CONTENT CALENDAR

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Date Topic VerbatimContent Category

Link Multimedia Performance

Friday, 10/5/12

The Student Experience

We know you feel great knowing that your kids are getting the instruction and experience they need to feel comfortable in the water, but how do THEY feel? We asked Goldfish Swim School - Ann Arbor sisters Carmen and Kennedy and this is what they had to say: We love swimming! I’m Carmen and my favorite part is monkey, tree, banana. I’m Kennedy and my favorite part is diving for rings! We love our teachers because they are so silly!

Students None Photo of Carmen and Kennedy

• 11 likes• No comments• No shares• 48 engagements• 9 people talking

about this



MEASURE REGULARLY

Like Count • Post Likes • Comments • Shares • Number of Posts • Proactive

Customer Interaction • Most Popular Content Category • Facebook Website Referrals

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WHEN WRITING...

You naturally write for search, so don’t try too hard. But there are some

things to take note of before you write!

• What keywords are your competitors winning?

• Which keywords are you winning?

• Which keywords are people using to find your site?

• Which do you want to win?

• How many searches are being done for your desired keyword?

• How likely is it that you can organically win the keyword?

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REMEMBER, BE YOURSELF...FOR YOUR AUDIENCE.

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Now get to content generating!



THANK YOU!

Questions?

@[email protected]

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PHOTO CREDIT

• Slide 3 (Three Peppers): http://www.flickr.com/photos/sheepies/2907192949/

• Slide 4 (Wet Cat): http://www.flickr.com/photos/macwagen/225493960/

• Slide 5 (Hunter Cat): http://www.flickr.com/photos/netzanette/6100501480/in/photostream/

• Slide 6 (Chill Cat): http://www.flickr.com/photos/girius/5938542750/

• Slide 8 (Dave Matthews): http://www.flickr.com/photos/75858419@N04/6814492490/

• Slide 17 (Paw Print): http://www.flickr.com/photos/auntikhaki/130332937/

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Social Media Content Generation

Marketing

Transcript of Social Media Content Generation