Youth Media… Target The Coming Generation Saudi Signs Media.
-
Upload
martha-bubb -
Category
Documents
-
view
215 -
download
0
Transcript of Youth Media… Target The Coming Generation Saudi Signs Media.
Youth Media…
Target The Coming Generation
Saudi Signs Media
Summary
1.Introduction
2.Concept
3.Target audience & Day in a life
4.Touch points & our suggested media
5.Sample Pictures & Circuits
Introduction …
Saudi Signs Media has always broke the usual and present you new and
innovative
ideas for choosing the right media in the right spots.
Saudi Signs Media is pleased to present you our new media which
will be
targeting a specific consumer and it’s considered to be a
completion part of the media that we represent (Malls – Market –
Bridges – Unipoles).
Our Concept …
Is to find the right way to break out of the advertising competition and
make it into more receptive & engaging message.
Receptivity is consumers readiness (mindset) to accept, process and
respond to
advertising or brand messaging
Engagement is turning on a prospect to a brand idea enhanced
by the
surrounding context
Why Receptivity is Important?• Today consumers are bombarded on average with over 2,500 messages
a day such as TV, Radio, SMS, LED Screens, Unipoles, Bridges … etc.
• Media choices abound, as does the consumer’s power to ignore.
• Clutter is increasing in
number of choices as well as
number of ads showing in
many different aspects which
may be very confusing to the
end consumers, and will lead
to a brand’s
miscommunication
Targeted Audience psychographic profile • Youth Males in KSA represents over 50% of the total
population. A sizeable 13+ million attentive and potential
consumers of your product.
• Youngsters do spend at least 4 hours a day outside their
homes. Their favorite hang out places are : Café shops ,
Shisha café , Net café , Gyms , football stadiums and they
stop at gaz stations to fuel their cars…
• It is highly important today to reach youth in their favorite
places during their favorite moments to ensure connection
with the Ad message.
A Day in the life of Saudi Male Overview …
6:00 AM
14:00 PM
18:00 PM
01:00 AM
•Wake Up•Break Fast•Driving to Work•Working•Praying
•Relaxation•Watching TV
•Sleeping
•Relaxing•Shisha Places/Café Shops•Shopping Malls/Supermarkets•Gym Centers/Barber Shops/Net Cafe•Football Courts/Billiard Centers•Driving Around/Buying Midnight shops
Hang outPlaces
FootballStadiums
LeisureCenters
FitnessCenters
Café & Net Shops
Youth Strategic Touch Points - KSA
Our Youth Media Advantages:
5. Gives you a unique opportunity to talk to your target on a one-to-one basis at a high receptivity level.
1. Targeting the young generation, by allowing you to enforce its
“brand fidelity” among the coming generation.
4. Is the best tool to communicate with this specific Target audience.
3. Advertising in an uncluttered environment, knowing that Saudi Signs is the exclusive provider.
2. New and innovative touch points, where you will be one step ahead
from other competitors, by seeking the opportunity and advertising in
this specific medium.
6. Cost efficient media, knowing that the campaign duration will be for two weeks, with high O.T.S. (opportunity to see), since all the mupis are located in Footfall areas.
Our New Media …will cover : 1. Meed Stores
Very popular stores in KSA, opens 24/7 with more than 200 Branches all overKSA selling what most young males needs from snacks, drinks, cigarettes,
etc..2. Café Shops & Net Café
30 branches in high footfall and well known café’s around the city where most
of the Saudi males spend quality time enjoying their social life.
3. Gym, Bowling & Billiard CentersTop & middle class Gyms covering more than 70 branches in KSA.
4. Local Football Stadiums The most popular sport for Saudi males where they practice their
favoritehobby of all time.
New Meed Stores
Transactions & Traffic by Region..Meed Stores
Transactions
Riyadh 15,832,927
Qassim 2,860,416
Western 9,139,447
Eastern 4,293,649
Total 32,126,439
Transactions
Riyadh 12,873,466
Qassim 1,880,801
Western 9,857,411
Eastern 5,495,462
Total 30,107,140
Traffic
Riyadh 20,582,805
Qassim 3,718,541
Western 11,881,281
Eastern 5,581,744
Total 41,764,371
Traffic
Riyadh 18,022,852
Qassim 2,633,121
Western 13,800,375
Eastern 7,693,647
Total 42,149,995
50%
9%28%
13%
2010Riyadh
Quassim
Western Reg.
Eastern Reg.
43%
6%33%
18%
2009
RiyadhQuassimWestern Reg.Eastern Reg.
Meed Stores Picture Samples …
Cafe Shops & Net Café Picture Samples …
Gym & Bowling Centers Picture Samples …
Football Courts Picture Samples …
Media Coverage
Media Type Region No. of Branches No. of Faces Total
1 Meed Stores
Jeddah 42 343
Total of 177 Branches & 1,531 Faces
Riyadh 111 1,070
Dammam 24 118
2 Café Shops & Net Cafe
Jeddah 20 305
Total of 44 Branches & 528 Faces
Riyadh 16 150
Dammam 8 73
3 Gym
Jeddah 11 163
Total of 50 Branches & 642 Faces
Riyadh 27 297
Dammam 12 182
4Bowling Centers & Billiards Centers
Jeddah 6 66
Total of 15 Branches & 178 Faces
Riyadh 5 52
Dammam 4 60
5 Football Courts
Jeddah 4 48Total of 4 Courts
& 48 FacesRiyadh Very Soon
Dammam Very Soon
Total 290 2,927 -
Rate card ‘11 Youth Media
Notes:
• 1 circuit: 40 faces• The circuit will contain a combination of 5 different
medias• Cost per circuit: SAR 40,000• SAR 10,000 production cost for 200 faces• Additional 100 face will cost SAR 1,500• Circuits are booked on 2 weeks basis
1
20
cm
80 cm
Format: PSD
Res. : 150dpi
City Circuits
Jeddah 23
Riyadh 35
E. Regio
n 10
Total 68
10
0 c
m
70 cm
Format: PSD
Res. : 150dpi