Social Media And New Generation Web 130707
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“ “ Social Media & the New Generation Social Media & the New Generation Web” Web”
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Hi folks. The communication industry is changing around the world. We are a communication agency and we need to predict the future to survive. Help us to streamline this future. Understand our purposal for a "Social Media Framework". Send your comments.
Transcript of Social Media And New Generation Web 130707
““Social Media & the New Generation Web”Social Media & the New Generation Web”
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We are successful with our current PR 1.0 methodology and our customers are very happy with the results we produce
But, no question about, there´s a new wave coming based on social media
Should we move now? Or wait until the new trend has been materialized (and perhaps too late)?
PR agencies dilema
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A comprehensive set of practices and technologies to allow people to utilize and share information, ideas, opinions and experiences one another.
Source: wikipedia
Social Media
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1.1.Dialog (two way)Dialog (two way)
2.2.Aiming people, not enterprisesAiming people, not enterprises
3.3.Transparency in communicationTransparency in communication
4.4.Atracting instead of pushingAtracting instead of pushing
5.5.Distribution instead of centralizationDistribution instead of centralization
Social Media Rules
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RSS RSS BloggingBlogging Tagging Tagging Podcasts Podcasts
WikisWikis Social Networking Social Networking Social Bookmarking Social Bookmarking SEOSEO
Social Media Resources & Tools
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Social Media paradigm
It´s 100% onlineIt´s 100% online
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..........
Communication 2.0(Online)
Communication 2.0(Online)
..........
Communication 1.0(Offline)
Communication 1.0(Offline)
Paradigm Shift
InformationInformation KnowledgeKnowledge
GenericGeneric PersonalizedPersonalized
Mono channelMono channel Multiple ChannelsMultiple Channels
OpenOpen Community-centricCommunity-centric
PushPush PullPull
One wayOne way InteractiveInteractive
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Where are we going?
No way!!!
Off and online communication are complementary
The new fact is we cannot survive anymore based exclusively on offline communication
Is offline communication fading?Is offline communication fading?
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Connecting customers to our business
2. They need ourengagementengagement
2. They need ourengagementengagement
3. Interaction across many many touch pointstouch points
3. Interaction across many many touch pointstouch points
Online CommOnline Commmust offer must offer
themthem
customer customer experience!!experience!!
!!
Online CommOnline Commmust offer must offer
themthem
customer customer experience!!experience!!
!!
4. We have toanticipateanticipatetheir needs
4. We have toanticipateanticipatetheir needs
1. Customers want to be
recognizedrecognized
1. Customers want to be
recognizedrecognized
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Social Media is also New Social Media is also New Generation Web, since we must: Generation Web, since we must:
Recognize who is searching for information
Engage with visitors
Anticipate their needs
Make it personal, community centric and multi-channel
Connecting customers to our business
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Online Communication
A wide definitionA wide definition
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Our Our CustomerCustomer
Our Our CustomerCustomer
RMARMA(Comm. Plan)(Comm. Plan)
RMARMA(Comm. Plan)(Comm. Plan) ThemesThemes
DatabaseDatabase
BusplanBusplan(Posic.)(Posic.)
OfflineOffline
OnlineOnline
SocialSocialMedia Media
NewsroomNewsroom
Blogs Blogs
Wikis Wikis
Podcasts Podcasts Videocasts Videocasts
NewswiresNewswires(*)(*)
Social Social NewsNews(**)(**)
BlogsphereBlogsphere(***)(***)
Internal World Internal World External World External World
SEO SEO
Traditional PR Traditional PR Social Media Framework Social Media Framework
M A R K E TM A R K E T
Bookmarking Bookmarking
Visibility/Sales Visibility/Sales Information/Brand EquityInformation/Brand Equity
(*) Reuters, Bloomberg, AP
(**) Digg
(***) Technorati
Integrated Social & Traditional Media
PUSHPUSH PULLPULL
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Your comments and suggestionsYour comments and suggestionsare very welcome!are very welcome!
Help us to streamline the Help us to streamline the ““Social Media FrameworkSocial Media Framework””
E-mails to: [email protected] to: [email protected]
