Ric Dragon @RicDragon

Social Media Marketing Boot Campwith Ric Dragonauthor of Social Marketology, CEO of DragonSearch

80’s

BBC & IRC’s

90’s

1995

1998

1999

00’s

2003

2003

2007

2008

2002 2005

10’s

2011

210 billion tons

1 out of 3marriages

1 in 5 divorces*

•Plan time•Make use of OPT•Consider your overall marketing budget•Do micro-interactions

•Small groups that share interests•Hyper-local•Blogging

@ricdragon

Purpose& Vision

Create Indelible

Memories

Goal

Be center to more

storytelling in social media

Objectives

Publish excellent blog

content at least six times

/ month

Increase community by 50%

Increase engagement by 100%

Increase amplification by 50%

Metrics

# of blog posts / month

# of followers

# of interactions

# of shares

# of mentions

# of comments on blog

1000

3000

Twitter Retweets

NOW

Target

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

The Brilliant Campaigns

Twitter: @ricdragon

The Big Five Approaches to Social Media

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Twitter: @ricdragon

Distribution of effort over platforms

Big Issues

• How often?

• Automation of content?

• Self-promotion or Passion-topics?

• How do I choose which platforms

• Other Questions???

Q&A

Ric Dragon,DragonSearchdragon@dragonsearch.net

Twitter: @ricdragon

text your email address to:845-377-5162 for templates

Thank You!