SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)
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SEOcial Media Awesomeization, BRO. Travis Wright SEO & Social Media Consultant & Trainer Norton / Symantec us.norton.com @teedubya @teedubya #smx #21B
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My presentation for SEO for Social Media Managers at SMX - SMM in Vegas. Without seeing it live, you miss out on some of the awesome sauce, but enjoy, regardless. This is one of 4 presentations by the panel. This is more high-level as the other ones are more tactical, by request.
Transcript of SEO for Social Media Managers - SEOcial Media Awesomeization, BRO (#SMX #21A)
SEOcial Media Awesomeization, BRO.!Travis Wright!
SEO & Social Media Consultant & Trainer!Norton / Symantec!
us.norton.com!@teedubya!
@teedubya #smx #21B
h$p://leesmallwood.com/
Search and Social are Bros
@teedubya #smx #21B
BUSINESS RELATIONSHIP OPTIMIZATION BRO is the new SEO…
@teedubya #smx #21B
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h$p://leesmallwood.com/
@teedubya #smx #21B
h$p://leesmallwood.com/
@teedubya #smx #21B
h$p://leesmallwood.com/
@teedubya #smx #21B
Image credit: Bonkers World.
@teedubya #smx
NAVIGATE THE CORPORATE SILOS, BRO.
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SOCIAL IMPACTS SEARCH, BRO.
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@teedubya #smx #21B
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LINK BUILDING 2.0 Social Sharing…
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@teedubya #smx
• Facebook Fanpage Likes • Facebook shares • Twi$er followers • Tweets including your brand or a link to your website • Google+ “have you in their circles” • Slideshare Views • YouTube Views • Pinterest Re-‐pins • Tumblr Reblogs • Authority and Influence of those “Bros" sharing your content Resource: Google Ranking Factors 2012 -‐ Searchmetrics
SOCIAL SIGNALS AFFECT RANKINGS
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ACTIVITIES TO INCREASE BRO 1. Develop Guest PosUng Strategy 2. IdenUfy Influencers 3. Use Blog OutReach Tools
• GroupHigh & Buzzstream 4. Use Gmail Plugins
• RapporUve & Yesware 5. Use Data.com / Jigsaw.com 6. Connect with Journalists
• Help a Reporter Out [HARO] • MuckRack
7. Acquire Author Accounts
@teedubya #smx #21B
@teedubya #smx
SOCIAL SIGNALS
Ma$ Cu$s has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011.
Ma$ Cu$s -‐ Google
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@teedubya #smx
SOCIAL SIGNALS
Duane Forrester -‐ Bing
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V. -‐ Videos I. -‐ Images T. -‐ Text A. -‐ Audio L. -‐ Links
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Content CreaOon Ecosystem
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GOOGLE & BING Search is more than …
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TwiQer Trends & Search
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TwiQer Trends & Search
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TwiQer Trends & Search
Hashtags!!http://hashtags.org/ | http://tagdef.com/!!! @teedubya #smx #21B
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Pinterest now allows for Pins, Boards and Pinners to be searched... It’s a great way to find influenUal content.
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Pinterest now allows for Pins, Boards and Pinners to be searched... It’s a great way to find influenUal content.
@teedubya #smx
Pinterest now allows for Pins, Boards and Pinners to be searched... It’s a great way to find influenUal content.
@teedubya #smx
@teedubya #smx
@teedubya #smx #21B
Brands who have a Tumblr are gelng some love from Tumblr.
RESOURCE: h$p://brands.tumblr.com
REPURPOSE CONTENT. Don’t be Afraid to…
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Norton Blogs
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Norton Blogs
Repurposing content in other shareable formats can create great results! 128,851 Views
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SOCIAL SHARING OPTIMIZATION. Also consider…
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Anatomy of a Share Snippet
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A. Share Blurb!B. Title!C. Description!D. Image!E. URL (Title link)!
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Structured Social Sharing Formula
OG:Title!
OG:Description!
OG:Image!
OG:Type! OG:URLz!
UTM Variables!
Share Blurb for FB & G+!
Hashtags! Twitter / Retweetable!
Document& Track!
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Dana Lookadoo
@lookadoo
Presentation - SlideShare !http://yseo.us/sssf!
SSSF Worksheet!http://yseo.us/sssfw !
Facebook Open Graph: http://ogp.me/!
Wordpress SEO by Yoasthttp://wordpress.org/extend/plugins/wordpress-seo!
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By integraUng social and search into your content with rel=author tag, you can gain more visibility for all of your content.
RESOURCE: h$p://bit.ly/rel-‐author-‐resource
Author Rank
@teedubya #smx #21B
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Open Graph www.ogp.me UnMetric www.unmetric.com Percolate www.percolate.com Social Bro www.socialbro.com HARO www.helpareporter.com
Muck Rack www.muckrack.com GroupHigh www.grouphigh.com
NeedTagger www.needtagger.com Buzzstream www.buzzstream.com
Union Metrics www.unionmetrics.com SimplyMeasured www.simplymeasured.com
#21B
@teedubya #smx
Travis Wright!SEO & Social Media Consultant & Trainer!
http://linkedin.com/in/teedubya!
