Transcript of SMX Madrid 2008 Target Global: Understanding Search Markets Around the World & Targeting US/English...
SMX Madrid 2008
Target Global:Understanding Search Markets Around
the World & Targeting US/EnglishLanguage Regions.
The Worldwide Search EngineLandscape & Market Shares
United States
United Kingdom
United Kingdom
Western Europe
Canada
90%+ Google<10% - Others
Mexico / Latin America
Overview of the Latin American market (Source - Acronym Media) 549 million people 11 million registered corporations in Latin America. 3 major markets in Latin America; Brazil (17%), Mexico (18%) and Argentina (26% penetration). Latin American Internet usage base is half that of the US.
Latin American Search Engine Market Share (page views): Google : 72% Yahoo : 17% MSN : 2% Local Players (eg, Busca Pe in Brasi) : 9%