Future Proof Link Earning: Automation,

Acceleration, & Seeding Ari Nahmani

@AriNahmani | #SMX

Hi! Good Morning. Ari Nahmani CEO / Founder Kahena Digital Marketing

We are up the street.

THE WEB IS NO LONGER THE GREAT EQUALIZIER

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

WE NEED TO START ACTING LIKE THE BIG BRANDS!

@AriNahmani | #SMX

“ I WANNA BE #1 IN THE GOOGLE MACHINE FOR ‘SHOES’! ”

@AriNahmani | #SMX

“WE SHOULD BUILD 50 USED CAR WEBSITES THAT LINK TO EACHOTHER!”

@AriNahmani | #SMX

AGENCIES / CONSULTANTS: STOP WORKING WITH BULLSH*T COMPANIES

If we are going to evolve as marketers from SEO ‘tactics’ to holistic inbound marketing campaigns, we must be selective about who we work with (there is enough pie out there). Not just small or big – but quality that you can believe in.

@AriNahmani | #SMX

DEMAND & DISCOVER UVP

What does the company or product offer that is unique? Why should the target audience care? What makes us better and is worth 30 seconds of our audience’s time?

@AriNahmani | #SMX

IN-HOUSE MARKETERS TOO

Take 5 minutes of your C-level exec or VP of marketing and ask challenging questions about your company / brand UVP & USP. If there’s *really* nothing, … what are you doing there?

@AriNahmani | #SMX

#RCS @AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

ARTICLE MARKETING SPAM DIRECTORY SPAM

STOP IT. IT DOESN’T WORK.

@AriNahmani | #SMX

PAID LINKS “GUEST BLOGGING”

STOP IT. YOU’LL GET SLAPPED

@AriNahmani | #SMX

LET THESE GUYS DO THE “LINK BUILDING TACTICS”

@AriNahmani | #SMX

CONTENT IS STILL KING (‘here he goes…’)

@AriNahmani | #SMX

CONTENT IS STILL KING (‘here he goes…’)

@AriNahmani | #SMX

CONTENT IS STILL KING (‘here SHE goes…’)

@AriNahmani | #SMX

REAL MARKETING IS NOT SET IT AND FORGET IT @AriNahmani | #SMX

NEITHER IS MARKETING CONTENT, SEO, INBOUND.

@AriNahmani | #SMX

@AriNahmani | #SMX

HUSTLE

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@AriNahmani | #SMX

ORGANIC SEEDING

@AriNahmani | #SMX

YOU EITHER HAVE TIME OR YOU HAVE MONEY

If have a limited budget, you most likely have time to market your site and its content. Seeding that content in high-visibility, relevant places can be the difference between success and failure.

@AriNahmani | #SMX

CONTENT DISCOVERY NETWORKS AND TOOLS

Why beg a few bloggers manually to share your great stuff when you can get 10s of thousands of views simply by seeding your content in the right places?

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

STUBMLEUPON Build up a profile sharing valuable content (not just your client / brand’s stuff!). Build up ‘karma’ and authority on the network [watch and learn] Seed it!

@AriNahmani | #SMX

….. AND links too!

I CAN HAZ MOAR SEEEDZ?

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

PRO TIP: SLIDESHARE

Chop up and repurpose an infographic, list post, or other content and post on slideshare. Optimize title, description, categories, etc. Embed on your original post too!

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

PRO TIP: BuzzFeed

Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item.

@AriNahmani | #SMX

PRO TIP: BuzzFeed

Build up authority on BuzzFeed (takes time! Don’t rush it). Write those silly posts J Eventually write a list post that contains your content as one item. [don’t ruin it]

@AriNahmani | #SMX

@AriNahmani | #SMX

PAID ACCELERATION

@AriNahmani | #SMX

YOU EITHER HAVE TIME OR YOU HAVE MONEY

If have a good budget & good content, pay for targeted views that will help accelerate shares and links!

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

CHEAP, TARGETED PAID EYEBALLS TO ACCELERATE CONTENT MARKETING

@AriNahmani | #SMX

OPTIMIZE FOR CTR TO GET BEST TITLES @AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

GOOGLE APPROVED PAID LINKS? WELL… YEA!

A hybrid solution of getting content in front of bloggers at the moment at which they would naturally add value to their users by linking externally. Link inception!

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

RETARGETING FOR EYEBALLS AND LINKS

Forget using banners to message about your main product or service. What about messaging with your most recent awesome content?

@AriNahmani | #SMX

@AriNahmani | #SMX

Has a chance…

@AriNahmani | #SMX

STEP 1

@AriNahmani | #SMX

STEP 2

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STEP 3

@AriNahmani | #SMX

Content URL here

STEP 4

@AriNahmani | #SMX

STEP 5

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Cheap, extremely targeted clicks on your most recent content. Expand to similar audience lists or even contextual targeted display. Do this for every quality post.

DEMOGRAPHIC & PSYCHOGRAPHIC TARGETING

Target people most connected to your brand, their friends, and the people most likely to share, engage, and link to your content.

@AriNahmani | #SMX

@AriNahmani | #SMX

DON’T CLICK THIS FREAKIN BUTTON!

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

AUTOMATION

@AriNahmani | #SMX

@AriNahmani

@AriNahmani | #SMX

Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!.

@AriNahmani | #SMX

Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie!

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

Find journalists or writers looking for a story or interviews for specific topics. H/T Will Reynolds / SEER

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

WHAT ABOUT AUTOMATION?

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

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@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

@AriNahmani | #SMX

HUSTLE

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Thanks! Contact Me:

Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com

We are hiring.

@AriNahmani | #SMX