How have Top Retailers increased Site Conversions using Site Search & other

Techniques?

Wednesday 13th February 2013

Simon KempSales Directorsimon.kemp@sli-systems.com07958 318157

• Highest converting channel

• Up to 50% of visitors use the search box

• Fundamental to the user experience

The Importance Of Site Search

• Everyone uses Google every day

• We are are used to searching

• If you can’t find it, you can’t buy it

All Consumers Search all the time

The Single best indicator of Shopper Intent

Site Searchers are Worth More

+138%

+92%

+23%

Site Searchers Convert At A Higher Rate

• At least 2x the site average conversion rate

• Searchers spend 23% more than average

• Searchers are worth over 100% more per visit

• Relevance is crucial

• Help visitors choose to buy

• 73% of people exit poor Search

• Helps merchants understand visitors

• Without it, merchants actually lose business

Lose business without great Site Search

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Understanding Visitors’ Language

• knit dress• limited edition• dresses• silk dress• peplum lace dress• print dress• denim dress• leather dress• check dress• floral print dress• military dress• sequin dress• butterfly dress• backless dress• animal print dress• tiered dress• wedding dress• wedding dresses• signature dress

• bridesmaid dresses

• bandage dresses• floral shift dress• one shoulder• draped dress• stripe dress• shift dress• tribal cutwork dress• zip dress• strapless satin• pencil dress• summer dress• jersey dress• midi dress• midi dresses• pewter dress• beaded dress• crochet dress• ruffle dress• curvaceous satin• dress• backless• womens maxi

• lightweight dress• dress• frock• girls dresses• broderie dress• summer dress• maxi dress• maxi• sale dress• sale dresses• pencil dress• prom dress• prom dresses• evening dress• dresses• dress 2011• long dress• strapless dress• satin dress• long evening dress• one shoulder dress• dresses 2010

• formal dress• boudoir satin dress• diamante dress• vintage sun dress• everyday dress• halterneck dress• retro print dress• celebration dress• silk party dress• beach dress• crossover jersey dress• tea dress• spot dress• limited edition dress• funky print dress• festival dress• cotton dress• mini dress• hooded dress• draped dress• neutral dress• lace dress

Understanding Visitors’ Language

Site Search Influenced by Web Search

Site Search Influenced by trends

Evolution of Search

Continued Innovation

Voice Search

Mobile Search

Instant Previews

Google Instant

Optimized Refinements

Realtime Search

Auto Complete

Universal Search

Links to news and articles

Images in Search

13

Placement Of The Search Box

Auto Complete

Rich Auto Complete

• Can get straight to

products from the search

box

• 33% of searchers use it

• Conversion rate 2x

• AOV 17% higher

Ranking Based on Learning

Related Searches

Search Refinements

Sort By

Video Content

Ratings & Reviews in Search

Facebook Integration

• Inclusion of like button and number of likes• Query at index time to allow sort by likes

No Results Found is an Opportunity

Measure the performance of Site Search

• Identify your business kpi’s

• Which Site Search metrics contribute?

• Searches per session• Average page views per visit• Searchers conversion rate• Search results to site exit ratio• Search phrases with poor results• % search page exits• % zero results• % zero conversion searches• % search to product click-thru

Multivariate Testing

VS.

• Encourage Site Search use

• Enlarge the ‘Visits with Search’ segment

• Provide a relevant experience for Searchers

Leverage Your Best Converting Channel