Welcome To The

Presentation Session

Case StudyOn

eBay: Connecting Internationally

Group Name : D` dominatorz

No. Name ID Intake

01. Simon Haque [Group leader] 08 09 21 01 018 18th

02. Rubel Rana 08 09 21 01 012 18th

03. Md. Selim 08 09 21 01 008 18th

04. Md. Batchchu Mia 09 10 31 01 156 22nd

05. Muhammad Redwan 07 08 31 01 092 16

Summary

QuestionsFor

Discussions

1. What are the forces shaping the development of Internet businesses like eBay in the United States? How are these forces similar or different in other countries, such as Japan, China or India?

 2. How do the text’s terms “customization” and “customerization” apply

to eBay’s marketing strategy? 3. How does eBay create value for the members of its community? 4. What marketing recommendations would you make to eBay to help it

be successful as it enters the Chinese and Indian markets?

SolutionsFrom The Study

SIMON HAQUEID: 08 09 21 01 018

Intake: 18th

Question-1: What are the forces shaping the development of Internet businesses like eBay in the United States? How are these forces similar or different in other countries, such as Japan, China or India?

The forces shaping the development of Internet businesses like eBay in the United States:

Digitalization and connectivity.Customization and customerization.The explosion of the internet.New types of intermediaries.

Digitalization & Connectivity

Customization

New types of intermediaries

The explosion of the internet

Internet Business(eBay)

Attractiveness to investors in internet

related business

Other factors: Geography Population

population Density

Private and foreign

investment in internet product

and services

Political ideology: Govt. regulation and involvement in internet development

Usefulness and ease of the use of the internet

business (eBay)

Development in technology

Ability and willingness to use

the internet business

Availability and price structures of IT

infrastructures, products and services

Economic factors: Income level

income distribution

Diffusion level Diffusion pattern

Consequences and adoption: Economic Political Cultural

Education and other cultural factors

International and global forces

MD. SELIMID: 08 09 21 01 008

Intake: 18th

Question-2: How do the text’s terms “customization”

and “customerization” apply to eBay’s marketing strategy?

At first, we have to know what customization is and what customerization is.

Customization: Delivering marketing offers which is based on individual customer needs.

 Customerization: Combination of operationally

driven mass customerization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.

eBay’s customization: From the beginning, the functions of eBay were customized. Because the software was programmed in a way by which a buyer can easily choose a product which s/he wants to purchase by clicking the category of that product.

 

eBay’s customerization: Normally, eBay doesn’t follow the customerization strategy. Because the customers (members) have to follow that system which software is programmed by the eBay. There is no chance to fix the terms and conditions by the customers. Although the system is ever upgraded by eBay for gaining the customer satisfaction as well as revenues.

RUBEL RANAID: 08 09 21 01 012

INTAKE: 18th

Question-3: How does eBay create value for the members of its community?

 

Segmentation:

Divide the total market on the

basis of Internet users.

Targeting:

Select the segments that are eager to buy and sell on the online marketplace.

Differentiation:

They differentiate their market offer from the others by implementing auctions, “Buy-it-now” pricing system etc.

Positioning:Taking position of the market offerings in the mind of the target customers.

Create value for the

community

MD. BATCHCHU MIAID: 09 10 31 01 156INTAKE: 22nd

Question-4:What marketing recommendations would

you make to eBay to help it be successful as it enters the Chinese and Indian markets?

In Chinese and Indian market eBay couldn’t able to make the desired turnover. For being successful they might take the following steps:

 Venture: They may venture with the other

online business site like it in those countries for being more available.

 

Trading practical item: In china and India people hurried to the site to trade practical items like cellular phones. So they make available this type of practical product on the site.

Reduce formality: Without create an account one can’t enter to this site. So, after reducing this formality, people will know this site better from previous and will be transferred to the actual customers from the potential customers.

Promotional activities: They can advertise in the popular site such as facebook, yahoo!, skype, bing etc. it also may set billboards on the busy roads or take the sponsorship of international game like IPL for becoming more popular.

Reduction of fees: As the promotional activities, firstly they may reduce the entry fee and closing fees in those countries.

Thank youAll

For yourKind

Attention

Any Question???

Goodbye