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Local SEO04/07/2023

Wil Reynolds@wilreynolds

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20% of queries are locally based

-Google, April 2010

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Marissa Mayer moved to local

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Game Changer – People like ease

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Local Impact on your business

Good: Local Player trying to compete

Bad: Aggregator site listing local resources

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Search “Motorcycle”

Even when not searching local –

Google shows 40% of the results as local

Google gives about 35% of the results to the map

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Game Changer – People like pictures

Get those reviews

Claim your listing in Google Places, Yahoo Local, Bing

Get an address in the city

Don’t over optimize / keyword stuff

Complete Profiles

City/State/Phone on about us and other relevant places

Local Citations = important factor

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Getting Reviews

Discounts for leaving reviews

E-mail your “receipt” / give us your email for a monthly prize

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E-mail marketing for reviews

Do you have an account at:• Google• Yahoo• Citysearch• Yelp

Segment your email list by gmail, yahoo, hotmail

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Moving?

Get an address in your nearest major metro (partnership)

Small office Sales OfficeDowntown Office

What is being found on local worth to you?

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Are you suggesting that I move for GOOGLE?

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Completing your profile

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Completing the profile

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Completing the profile

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Citations

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Make sure you get on local lists

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Sponsor hyper local events:WordcampPodcamp

Mustang Enthusiast GroupMotorcycle Club4x4 / Jeep Club

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If you can only do 1 thing today….

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Completely fill out your local listing

(and get an enhanced listing w/ free clicks from Google for 30 days)

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Why Can’t We Be Friends?

@wilreynolds

youtube.com/wilreynolds

pickwilsbrain.com

seerinteractive.com/blog