8 Local SEO Domination Secrets - Checklist

8 Local SEO Domination Secrets - Checklist

Create a Local SEO Plan

o Create a Local SEO Plan that is focused on traditional, organic

Search Engine Optimization

o Determine your overall website and SEO goals

o Perform a general website Audit for your targeted domain

o Perform an SEO SWOT Analysis

Identify your website’s SEO Strengths and Unique Value

Propositions (UVP)

Identify your website’s SEO Weaknesses

Identify your website’s SEO Opportunities

Identify your website’s SEO Threats

o Design the plan to include On-Page Optimization

o Design the plan to include Off-Page Optimization

8 Local SEO Domination Secrets - Checklist

On-Page SEO

o Identify your best keywords and extend the terms as location

based “Long Tail” keywords

Include your target location along with your keyword ie.

Los Angeles Plumbers, or Dentists in San Diego

o Use long tail location keywords in your Meta Tags including

meta titles, meta descriptions (H1, H2, etc) and alt tags when

possible

o Use long tail location keywords in your content body first

paragraph.

o Use Yoast SEO for WordPress applications

o Add Google Analytics Code to your website

o Check and ensure page load speeds are within optimal limits

using PageSpeed Insights, Pingdom, YSlow, GTMetrix or other

software

o Use image compression to reduce the size of image files

o Make sure your website is responsive and mobile friendly

o Address website cache

o Use NAP on every page or in footer.

o Add Google Maps to your website contact page of footer

o Make sure to include XML, HTML, and mobile sitemaps

8 Local SEO Domination Secrets - Checklist

Off-Page SEO: Citation Audit

o Perform a Citation Audit for your targeted domain

o Identify what off-page links exists for the domain

o Track and record your citations

Separate Citations with Inconsistent NAP (See below)

Off-Page SEO: NAP Consistency

o Consistently use the exact same address to allow search engines

to easily make the connection between the citation and your

domain.

o Look for Name, Address, and Phone Number Consistency

between on-site and in every citation.

From the audit, identify how the different citation links

have recorded NAP citations referring to the domain

Identify and separate the citations which refer to the

domain in a manner that is inconsistent with your on-site

NAP. An example might be:

Desired NAP: ABC Marketing Agency, 1234 Main

Street, Suite #987, Los Angeles, California, 90001

Incorrect NAP: ABC Marketing Agency, 1234 Main

St., Ste. No. 987, Los Angeles, CA, 90001

8 Local SEO Domination Secrets - Checklist

o Contact these citation sources, explain that you would like to

have them correct the information referring to your domain to

the manner you desire.

Off-Page SEO: Citations

o Create citations in Google including Google Search Console &

Google My Business

o Create citations in Bing Webmaster Tools & Bing Places for

Business

o Don’t forget to connect Google and Bing citations with Google

Analytics. It can simplify the verification process

o Create an Apple Maps citation

o Create citations in local and regional directories including:

o Acxiom

o Factual

o Localeze

o and Yext

o Include photos and videos in your listings and use consistently

in all citations.

8 Local SEO Domination Secrets - Checklist

Off-Page SEO: Local Citation Opportunities

o Take advantage of local linking opportunities including:

Manta

Dexknows

Yellowpages

Yelp

CitySearch

HotFrog

UrbanSpoon

And FourSquare among others.

Off-Page SEO: Competitor Gap Analysis

o Perform a competitor link gap analysis

o Use SEO software to identify competitor links and compare

against your target domain’s link profile

o Begin the process of adding those links to your link profile to

gain a competitive advantage over your competition

Off-Page SEO: Indexing Regularly

o Index your website regularly in Google and Bing for immediate

search engine recognition.

8 Local SEO Domination Secrets - Checklist

We treat other organic factors like Social Media as separate marketing

channels. We will address the other organic factors in our other upcoming

domination secrets.

If you would like help dominating your Local Search Engine results visit our

website at https://envydigitalsolutions.com/local-seo.