Local seo vs seo: How Should You Market Your Local Business Online.
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Transcript of Local seo vs seo: How Should You Market Your Local Business Online.
Local SEO vs. SEO
How should you market your local business online?
Anatomy of a Local Search Results Page
Knowledge Graph
Organic Results
Google Plus Local Profile
Google Sucks at Branding
• Google Maps • Google Local Business Center • Google Places • Google Plus Local
Ranking Factors for SEO
• Site Structure • Content OpGmized for Keywords • Links • Social Media Signals
All of these are found in Local SEO +
Local Search Ranking Factors
hKp://moz.com/local-‐search-‐ranking-‐factors
Local Search Ranking Factors Boiled Down
• Proper Categories in Google Plus Local Page – Most relevant and matches provided category – Best category first – Primary Category – As many categories as is relevant – Broad categories last
Local Search Ranking Factors Boiled Down
• CitaGon Sources – Business Directories – Quality citaGon sources over QuanGty – Bing Local, YP.com, Yelp…etc.
• Name, Address, Phone, WebSite (N.A.P.S.) – Consistency with Google Plus Local Profile – Perform search on past address and phone – Call forward numbers are killers
Call Forward Numbers are Killers!
Relevant CitaGons & Links = Win
Local Link Building
• Not an easy task • Local Newspapers • BBB – Chamber of Commerce • Sponsorships • ChariGes • Local Press Releases • Local Blogs • ExisGng RelaGonships – Vendors, Partners
Local CitaGon Building
• Same as Link Building • Think Digitally • Always look to turn a link into a Link + CitaGon
Reviews
• 5 Reviews to get the star aKribuGon • Consistent Reviews is a ranking factor • PosiGve Reviews will be a ranking factor
Local Content On Site
• Schema.org markup • LocaGon pages for more than one locaGon • N.A.P. on every page of site / Home Page • Google Maps on Contact Page • Place toll free numbers in .jpg – Mobile Issue? • KLM file to root directory -‐ overkill • Place reviews in Hreview format hKp://dagmarmarkeGng.com/add-‐hreview-‐website-‐hreview-‐creator/
Top 5 Filters and PenalGes
1. Penguin 2. Penguin 3. Penguin 4. Penguin 5. Panda
Penguin eats Panda for lunch
What a Penguin Penalty Looks like
Key Components of Penguin
• Over opGmized penalty • Links with Exact Match Keyword anchors – Low quality sites – High percentage of backlinks are low quality – High count of Exact Match keywords
Penguin Will Get You!
Penguin Recovery
• Removal of bad links – Proof of effort • Disavow Tool – Webmaster tools • Acquiring high quality links • More Content • Stop and review all SEO signals.
Panda Penalty
• Duplicate Content • Thin Content • High Ad RaGo • Content that is “Not consumable by users”.
Common Causes of Panda
• WordPress or CMS Taxonomy – Be careful with Categories, Tags and Authors
• Content wriKen for search engines. • Low word count on page. • Manufacture supplied product descripGons
How to Recover from Panda
• Have a Taxonomy strategy – Keep Tags and Categories separate – Or choose either Tags or Categories
• Write for Users not search engines • 300 + words per page • Add content to manufacturer supplied product descripGons