Sema local SEO 2010

© 2009 SEER Interactive | All Rights Reserved

Local SEO04/07/2023

Wil Reynolds@wilreynolds

© 2009 SEER Interactive | All Rights Reserved2

20% of queries are locally based

-Google, April 2010


Marissa Mayer moved to local


Game Changer – People like ease


Local Impact on your business

Good: Local Player trying to compete

Bad: Aggregator site listing local resources


Search “Motorcycle”

Even when not searching local –

Google shows 40% of the results as local

Google gives about 35% of the results to the map


Game Changer – People like pictures

Get those reviews

Claim your listing in Google Places, Yahoo Local, Bing

Get an address in the city

Don’t over optimize / keyword stuff

Complete Profiles

City/State/Phone on about us and other relevant places

Local Citations = important factor


Getting Reviews

Discounts for leaving reviews

E-mail your “receipt” / give us your email for a monthly prize


E-mail marketing for reviews

Do you have an account at:• Google• Yahoo• Citysearch• Yelp

Segment your email list by gmail, yahoo, hotmail


Moving?

Get an address in your nearest major metro (partnership)

Small office Sales OfficeDowntown Office

What is being found on local worth to you?


Are you suggesting that I move for GOOGLE?


Completing your profile


Completing the profile


Citations


Make sure you get on local lists


Sponsor hyper local events:WordcampPodcamp

Mustang Enthusiast GroupMotorcycle Club4x4 / Jeep Club


If you can only do 1 thing today….


Completely fill out your local listing

(and get an enhanced listing w/ free clicks from Google for 30 days)

Sema local SEO 2010

Entertainment & Humor

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