Post on 17-May-2015
description
search for buzz massimo burgio global search interactive / sempo
search congress bilbao 29 enero 2010
a brand reputation management case history
userpowered
web
userfuelled
branding
change attitude
refe
rra
ls
social networks
key phrases
wo
rd o
f mo
uth
ratin
g
voting
buzz blogs keywords
competitors
online reputation polls
engagement
listen n
ew
ma
rke
tin
g
inte
llig
en
ce
brand monitoring
social networks
online PR
blogs twitter
co
lla
bo
rati
ve
to
ols
buzz
web
an
aly
tics facebook
RSS
technorati digg
influencers
conversations
engagement
knowledge sharing
ROC MAO
SEO
SEM
viral wikis
wordtracker
ad
wo
rds
search n
ew
ma
rke
tin
g t
oo
ls
perseverance proactivity
patience passion 4PSMM
ne
w m
arke
tin
g
min
dse
t
procrastinate panic push presume 4PDON’T
ne
w m
arke
tin
g
min
dse
t
opportunity
threat (and/or)
search for buzz a brand reputation management case history
introducing
dialogo assicurazioni
it could have started with a panic attack
but it ended with a
branded clean
SERP
(there’s always
a solution)
(or more than one)
search optimization online
pr blog marketing social
media optimized content
blogosphere engagement
viral campaigns analytics
since we are putting in place
so many activities, how about using them all as a platform to
listen to customers prospects
and web users, and leverage
opportunities rather than
fearing all the threats?
what can we do
with all this stuff?
how about a new way
of managing
online brand
reputation ?
how about starting a
dialogue with the
online
audience ?
step 1: be out there,
engage, interact and
participate
introducing the new
dialogo assicurazioni powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
dialogo assicurazioni introducing the NEW
powered by global search interactive
step 2: listen (and measure) (we need a tool)
question: how can we listen to all
online conversations,
be able to intercept all
brand mentions, and
highlight the good and
the bad ones?
answer: RSS rocks!
let’s try to
build a brand
reputation
management
platform from
scratch using
RSS! it is not
so difficult! (the programmer said…)
DIY BRM DO-IT-YOURSELF BRAND REPUTATION MANAGEMENT
so we created a number
of rss feeds pipes from
google and yahoo news,
google blog search, twitter search, yahoo answers,
technorati, friendfeed, social
mention + we set up a wordpress
platform with all the right plugins
that allowed us be able to filter,
browse, tag, search, moderate,
note, and of course report to client
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
cost of the platform?
free (nothing really comes for free, we put a lot
of work to develop and test it, and it was
not so easy as the programmer said…)
enabling technologies?
wp rss
dialogo’s brm platform introducing
powered by global search interactive
dialogo’s brm platform introducing
powered by global search interactive
it is really
easy DIY BRM
you can do it too!
massimoburgio
sempoboard.global.europe
globalsearchinteractive
massimo @ globalsearchinteractive.com
slideshare.net/massimoburgio
linkedin.com/massimoburgio
facebook.com/massimoburgio
twitter.com/massimoburgio
tha
nk
yo
u
eske
rri
k a
sko