Massimo Burgio Whats New Social Media Marketing SMX London 2009

33
massimo burgio smx london 2009 london, may 19 2009 social media marketing what’s new with

Transcript of Massimo Burgio Whats New Social Media Marketing SMX London 2009

Page 1: Massimo Burgio Whats New Social Media Marketing SMX London 2009

massimo burgio

smx london 2009 london, may 19 2009

social media marketing what’s new with

Page 2: Massimo Burgio Whats New Social Media Marketing SMX London 2009

web 2.0 2.3D 3.0 4.0 ?.x

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online practices and technologies that users

adopt to share content, feelings,

opinions, experiences, and the same media

social media

“ ” wikipedia

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change attitude (yes you can) ‏

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social search

tagging

sharing listi

ng

collaborating posting

rati

ng

voting

ran

kin

g

uploading

commenting

bookmarking

linking

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people helpingpeople findingstuff

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userpowered

web

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branding

user fuelled

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opportunity

threat (and/or)‏

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search breathe

think plan

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intelligence a new kind of

marketing

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refe

rra

ls

social networks

key phrases

wo

rd o

f mo

uth

ratin

g

voting

buzz blogs keywords

competitors online reputation polls

engagement

liste

n

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tools a new breed of

marketing

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brand monitoring

social networks

online PR

blogs twitter

co

lla

bo

rati

ve

to

ols

buzz w

eb

an

aly

tics facebook

linkedin

RSS

technorati digg

influencers

conversations

engagement

knowledge sharing

ROC MAO

SEO

SEM

viral wikis

wordtracker

ad

wo

rds

search

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mindset a new style of

marketing

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perseverance proactivity patience passion

4PSMM

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procastinate panic push presume 4PDON’T

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me

asu

re

an

aly

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op

tim

ize

le

ve

rag

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en

ga

ge

u

nd

ers

tan

d

vir

alize

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me

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u

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me

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ga

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u

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tan

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alize

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me

asu

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an

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ze

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tim

ize

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rag

e

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ga

ge

u

nd

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tan

d

vir

alize

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me

asu

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an

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ze

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tim

ize

le

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rag

e

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ga

ge

u

nd

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tan

d

vir

alize

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me

asu

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an

aly

ze

op

tim

ize

le

ve

rag

e

en

ga

ge

u

nd

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tan

d

vir

alize

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me

asu

re

an

aly

ze

op

tim

ize

le

ve

rag

e

en

ga

ge

u

nd

ers

tan

d

vir

alize

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me

asu

re

an

aly

ze

op

tim

ize

le

ve

rag

e

en

ga

ge

u

nd

ers

tan

d

vir

alize

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ROI return on

investment

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ROI relevant optimized

interaction

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RIOT relevant interaction

optimized traffic

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change

mindset

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you can

change

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you can

learn

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you can

social media

strategize integrate innovate

Page 33: Massimo Burgio Whats New Social Media Marketing SMX London 2009

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