Search For Buzz Sc Bilbao 2010, Massimo Burgio

search for buzz massimo burgio global search interactive / sempo

search congress bilbao 29 enero 2010

a brand reputation management case history

userpowered

web

userfuelled

branding

change attitude

refe

rra

ls

social networks

key phrases

wo

rd o

f mo

uth

ratin

g

voting

buzz blogs keywords

competitors

online reputation polls

engagement

listen n

ew

ma

rke

tin

g

inte

llig

en

ce

brand monitoring

social networks

online PR

blogs twitter

co

lla

bo

rati

ve

to

ols

buzz

web

an

aly

tics facebook

linkedin

RSS

technorati digg

influencers

conversations

engagement

knowledge sharing

ROC MAO

SEO

SEM

viral wikis

wordtracker

ad

wo

rds

search n

ew

ma

rke

tin

g t

oo

ls

perseverance proactivity

patience passion 4PSMM

ne

w m

arke

tin

g

min

dse

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procrastinate panic push presume 4PDON’T

ne

w m

arke

tin

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min

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opportunity

threat (and/or)

search for buzz a brand reputation management case history

introducing

dialogo assicurazioni

it could have started with a panic attack

but it ended with a

branded clean

SERP

(there’s always

a solution)

(or more than one)

search optimization online

pr blog marketing social

media optimized content

blogosphere engagement

viral campaigns analytics

since we are putting in place

so many activities, how about using them all as a platform to

listen to customers prospects

and web users, and leverage

opportunities rather than

fearing all the threats?

what can we do

with all this stuff?

how about a new way

of managing

online brand

reputation ?

how about starting a

dialogue with the

online

audience ?

step 1: be out there,

engage, interact and

participate

introducing the new

dialogo assicurazioni powered by global search interactive

dialogo assicurazioni introducing the NEW

powered by global search interactive

step 2: listen (and measure) (we need a tool)

question: how can we listen to all

online conversations,

be able to intercept all

brand mentions, and

highlight the good and

the bad ones?

answer: RSS rocks!

let’s try to

build a brand

reputation

management

platform from

scratch using

RSS! it is not

so difficult! (the programmer said…)

DIY BRM DO-IT-YOURSELF BRAND REPUTATION MANAGEMENT

so we created a number

of rss feeds pipes from

google and yahoo news,

google blog search, twitter search, yahoo answers,

technorati, friendfeed, social

mention + we set up a wordpress

platform with all the right plugins

that allowed us be able to filter,

browse, tag, search, moderate,

note, and of course report to client

dialogo’s brm platform introducing


cost of the platform?

free (nothing really comes for free, we put a lot

of work to develop and test it, and it was

not so easy as the programmer said…)

enabling technologies?

wp rss

dialogo’s brm platform introducing


it is really

easy DIY BRM

you can do it too!

massimoburgio

sempoboard.global.europe

globalsearchinteractive

massimo @ globalsearchinteractive.com

slideshare.net/massimoburgio

linkedin.com/massimoburgio

facebook.com/massimoburgio

twitter.com/massimoburgio

tha

nk

yo

u

eske

rri

k a

sko

Search For Buzz Sc Bilbao 2010, Massimo Burgio

Technology

Transcript of Search For Buzz Sc Bilbao 2010, Massimo Burgio