margery@searchenginecatalyst.com Twitter: @MargeryS Hashtag for today: #GSRWA

Driving Search Engine Traffic to Your

Website

2margery@searchenginecatalyst.com

Owner: Search Engine Catalyst LLC

Specialist in non-paid (natural) search optimization and social media

Twitter: @MargeryS

LinkedIn: www.linkedin.com/in/margeryspears

Hashtag for today: #GSRWA

Margery Spears

What is SEO?

How Search Engines Work

Why Some Websites Rank Higher than Yours

Where to Get Links

Social Media

3-Min Website Review

Conclusion

Questions

What We’ll Cover

3margery@searchenginecatalyst.com

Studies search engine technology, patents, and applications

Keeps up with changes in search engine algorithms

Reviews websites for coding structures that block search engine bots

Researches searcher behavior and word choice and applies to websites

Result: Increased ranking and traffic to your website

Search Engine Optimization (SEO)

4margery@searchenginecatalyst.com

How Search Engines Work: Indexing

5margery@searchenginecatalyst.com

How Search Engines Work: Retrieval

6margery@searchenginecatalyst.com

Ranking Factors

7margery@searchenginecatalyst.com

Inbound links and the words they contain

Quality, useful and unique content

Keywords on page

Social media buzz

Refresh rate

Download speed

Age of domain

… 240 or so other factors

Importance of Ranking

8margery@searchenginecatalyst.com

Listings on page one get the bulk of attention

Page 2 and beyond don’t exist

Why Some Websites Rank Higher Than Yours

9margery@searchenginecatalyst.com

Alexa.com for Checking Inbound Links

10margery@searchenginecatalyst.com

11margery@searchenginecatalyst.com

Reviews get you both Links and Viewers

Where do your readers hang out?

Directories, clubs

Request reviews◦ New York Times, New Yorker, Sunday Times, ya da ya da ya da◦ Amazon.com◦ Theromancereader.com◦ BookBrowse.com◦ Thebestreviews.com◦ Smartbitchestrashybooks.com◦ Theromancereviews.com◦ Romrevtoday.com

Buying reviews

What You Can Do: Reviews

12margery@searchenginecatalyst.com

Call to action

Demonstrate your writing skills

Hire a pro designer

Include a blog

Author bio

Update regularly

Link to:

◦ Where to buy

◦ Social media, YouTube Channel

◦ Reviews

What You Can Do: Quality Website

13margery@searchenginecatalyst.com

Use words and phrases that both new and returning visitors would use to find books like yours in the copy

Use headers and subheadings, bullet lists

Surround book trailer videos and images with descriptive text

Pay particular attention to the browser bar (title tag) text

What You Can Do: Keyword Use

14margery@searchenginecatalyst.com

15margery@searchenginecatalyst.com

What You Can Do: Social Media

16margery@searchenginecatalyst.com

17margery@searchenginecatalyst.com

What You Can Do: Facebook

18margery@searchenginecatalyst.com

955 MILLIONMONTHLY ACTIVE

USERS

19margery@searchenginecatalyst.com

20margery@searchenginecatalyst.com

21margery@searchenginecatalyst.com

22margery@searchenginecatalyst.com

Start Discussions

Engage

26margery@searchenginecatalyst.com

27margery@searchenginecatalyst.com

What You Can Do: Google Plus

29margery@searchenginecatalyst.com

What You Can Do: Blog

30margery@searchenginecatalyst.com

Blog Benefits

314/2011margery@searchenginecatalyst.com

MORE KEYWORDS

Write for Online Readers

It’s not a book!

Blog Best Practices

Establish a publishing schedule and stick to it Don’t commit until you have 10 in the can Don’t just promote yourself. Write about things

that interest your fans Use a friendly, personal tone Enable and respond to comments Optimize the blog with keywords Keep the blog on your own site Guest blog

Over 800 million unique users visit YouTube each month

4 billion hours of videos watched each month on YouTube

72 hours of video are uploaded to YouTube every minute

Broad demographic: 18-54 years old

What You Can Do: Videos

Video Book Trailers Fill out your descriptions completely Link to your website, social media & blog Keep it short! Categorize Upload to YouTube, Vimeo, Amazon author page,

Smashwords Author Profile, Quietube, Goodreads, LinkedIn

Film ‘teasers’ before the book is finished Video interviews Personal readings Get it done!

37margery@searchenginecatalyst.com

Character Voice-Overs

38margery@searchenginecatalyst.com

The main character

talks

Author Talks

Don’t be boring! Author interview

◦ Q&A Be interesting Book signings Workshops Classes

Questions?

3-Min Website Reviews up next

1. sabrinayork.com2. ashlynmathews.com3. lauranavarre.com 

42margery@searchenginecatalyst.com

3 Min SEO Review #1 - sabrinayork.com/

Author BioPress Kit

43margery@searchenginecatalyst.com

3 Min SEO Review #1

44margery@searchenginecatalyst.com

45margery@searchenginecatalyst.com

46margery@searchenginecatalyst.com

47margery@searchenginecatalyst.com

48margery@searchenginecatalyst.com

49margery@searchenginecatalyst.com

50margery@searchenginecatalyst.com

Conclusion

You can increase your website traffic and book sales by

Asking for links from reviewers Making sure your site has readable, relevant

text Make book buying easy Blogging Social Media YouTube