Romance writers2012
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[email protected] Twitter: @MargeryS Hashtag for today: #GSRWA Driving Search Engine Traffic to Your Website
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Presentation for the Greater Seattle Romance Writers of America, given on 9/8/2012.
Transcript of Romance writers2012
[email protected] Twitter: @MargeryS Hashtag for today: #GSRWA
Driving Search Engine Traffic to Your
Website
Owner: Search Engine Catalyst LLC
Specialist in non-paid (natural) search optimization and social media
Twitter: @MargeryS
LinkedIn: www.linkedin.com/in/margeryspears
Hashtag for today: #GSRWA
Margery Spears
What is SEO?
How Search Engines Work
Why Some Websites Rank Higher than Yours
Where to Get Links
Social Media
3-Min Website Review
Conclusion
Questions
What We’ll Cover
Studies search engine technology, patents, and applications
Keeps up with changes in search engine algorithms
Reviews websites for coding structures that block search engine bots
Researches searcher behavior and word choice and applies to websites
Result: Increased ranking and traffic to your website
Search Engine Optimization (SEO)
Ranking Factors
Inbound links and the words they contain
Quality, useful and unique content
Keywords on page
Social media buzz
Refresh rate
Download speed
Age of domain
… 240 or so other factors
Importance of Ranking
Listings on page one get the bulk of attention
Page 2 and beyond don’t exist
Reviews get you both Links and Viewers
Where do your readers hang out?
Directories, clubs
Request reviews◦ New York Times, New Yorker, Sunday Times, ya da ya da ya da◦ Amazon.com◦ Theromancereader.com◦ BookBrowse.com◦ Thebestreviews.com◦ Smartbitchestrashybooks.com◦ Theromancereviews.com◦ Romrevtoday.com
Buying reviews
What You Can Do: Reviews
Call to action
Demonstrate your writing skills
Hire a pro designer
Include a blog
Author bio
Update regularly
Link to:
◦ Where to buy
◦ Social media, YouTube Channel
◦ Reviews
What You Can Do: Quality Website
Use words and phrases that both new and returning visitors would use to find books like yours in the copy
Use headers and subheadings, bullet lists
Surround book trailer videos and images with descriptive text
Pay particular attention to the browser bar (title tag) text
What You Can Do: Keyword Use
Start Discussions
Engage
Write for Online Readers
It’s not a book!
Blog Best Practices
Establish a publishing schedule and stick to it Don’t commit until you have 10 in the can Don’t just promote yourself. Write about things
that interest your fans Use a friendly, personal tone Enable and respond to comments Optimize the blog with keywords Keep the blog on your own site Guest blog
Over 800 million unique users visit YouTube each month
4 billion hours of videos watched each month on YouTube
72 hours of video are uploaded to YouTube every minute
Broad demographic: 18-54 years old
What You Can Do: Videos
Video Book Trailers Fill out your descriptions completely Link to your website, social media & blog Keep it short! Categorize Upload to YouTube, Vimeo, Amazon author page,
Smashwords Author Profile, Quietube, Goodreads, LinkedIn
Film ‘teasers’ before the book is finished Video interviews Personal readings Get it done!
Author Talks
Don’t be boring! Author interview
◦ Q&A Be interesting Book signings Workshops Classes
Questions?
3-Min Website Reviews up next
1. sabrinayork.com2. ashlynmathews.com3. lauranavarre.com
Conclusion
You can increase your website traffic and book sales by
Asking for links from reviewers Making sure your site has readable, relevant
text Make book buying easy Blogging Social Media YouTube
