Mobile Recruiting Webinar:Building an Effective Mobile Recruiting Strategy

Educational Webinar Series: June 27, 2013

2

Understanding your Core Value?

• Based in Boston, MA • Recruitment Marketing Agency• Advisor - Technology & Media Independent• Digital Marketing Expertise – Go Beyond Job Boards• Monster Marketing Knowledge • Consumer Marketing Approach – ROI Driven

“Totally obsessed with helping our clients get the most for their recruiting dollars”

About HireClix

3

Understanding your Core Value?

• Mobile Facts, Stats & Trends• Mobile Candidate Experience & Impact on Brand• Key Questions to Ask for your Mobile Recruiting

Strategy• Discuss a Short List of Mobile Solutions• Next: What to do after your Mobile Site is Live

Today’s Goal: Better Prepare You

Your candidates are mobile

1/3 of searches on Indeed come from a mobile device. Indeed is the #1 mobile app for jobs on Android, iPhone and iPad.

* Indeed primary data.

* Wall Street Journal article March 25, 2013 – iMomentous visited Fortune 500 sites .

Among Fortune 500 Companies

167 (1/3) have mobile optimized career section

65 had a mobile ready site in July 2012

7

What Does Change Look Like

8

Optimizing the Candidate Experience

Custom branding Mobile optimized Custom content

9

Candidate Application Flexibility

Employer Branding & Mobile

11

Questions for the Organization• Mobile App vs. Mobile Site?• How Many Mobile Visitors Come to

Our Career Site Today?• How Does Mobile Stack up Against

our Other Needs?• How Bad is the Experience and Does

that Help Prioritize?• Will our ATS Support Mobile?• What Does the Project Look Like?

Owner | Timeline |Budget | Vendors

12

Questions for the Mobile Vendors• What ATS system integrations?• How do you get our jobs?• What’s the time to implement?• Who edits the site content?• Handle ATS “Source of hire”

tracking?• Ready to support new devices?• Can you provide “Live”

examples/references?• What are the fees – setup,

integration annual, one-time?

13

Mobile Recruiting Vendors to Consider

14

Now What?• Understand the Baseline - % of Mobile Traffic• Develop Awareness Plan – Internal, Social, etc.• Consider Mobile Ads to Drive Candidates

• Google, Facebook, Indeed, Targeted Ads

15

Next Steps• Determine Current Mobile Volume• Assess Urgency of the Organization• Understand ATS Implications• Vendor Review Process• Implement• Marketing, Promotion & Hiring

16

Mobile Advertising Now

• Google: Targeted Ads Pushed to Candidates by Device

• Facebook: Sponsored Stories Appear During Mobile Facebook Experience

• Major Media: CNN, Weather Channel, ESPN all have Mobile Ads

17

Q&AHireClix Contacts – Connect with us on LinkedIn

Scott Ryan – VP Client Servicesscott.ryan@hireclix.com Neil Costa – Founderneil.costa@hireclix.com

HireClix can help with your…• Mobile Recruiting Strategy• Mobile Vendor Assessment• Mobile Recruiting Project Management• Mobile Recruitment Marketing• Overall Recruitment Advertising

www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix