GREENWASHING

Greenwashing is a business strategy to sell the products

What is greenwashing?

Mislead the people

Companies change the presentation of their product, or service to make them see like respectful of the environment.

It’s easier to sell the products because people think that they are buying healthy products. They must be aware of the official logos:

Purposes of greenwashing

Businesses could sell products more expensive

Greenwashing uses add and commercial tactics with:

Changing thename

Changing the color

Putting a new slogan No proof of

being green

Bad for: Environment Plants Businesses People

What are the consequences?

When customers are being fooled They prove fake to

be right

Businesses get money

People might find out the « ugly » truth

Less people start buying products

Companies can hide the truth because they have a lot of money- difficult to fight with them

Companies reputation

How it affects the environment? Bad for the planet Earth Bad for the health of people Wrong use of products

People are left confused Causes illnesses; for example cancer People are mislead

How it affects people?

How to fight Greenwashing ? Laws (national) What people can do? (NGO – simple

citizens)

LawsIn the US, a law was established :→ the companies must mention with a logo

that is green ( for example : a planet, green, bio ...) or make a slogan which precises that the product is good for Earth.

The Six Sins of Greenwashing

The ‘Six Sins of Greenwashing’ were created to guide consumers that care about environment in their choices at the market.

What can people do? NGO such as the guerilla artist collective Brandalism

installed over 600 posters across Paris in November 2015. The creatively minded activists hijacked the city’s advertising spaces ahead of the climate talks.

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