Predictable Revenue

Getting To Your First Million In Sales

Aaron Ross

The “Hot Coals” Sketch

Common Startup Sales Mistakes

1. Hiring salespeople before the founders have gotten sales themselves

2. Waiting to specialize3. Getting stuck in the jargon “Echo Chamber”4. Creating a commission plan before you have a

sales track record5. Unrealistic expectations 6. Pretending everything is great7. Trying to grow by doing more of what’s not

working

Getting To Your First Million In Sales

1. First Sell It Yourself2. Lead Generation Drives Sales

3 Lead Types: Seeds, Nets & Spears

Getting To Your First Million In Sales

1. First Sell It Yourself2. Lead Generation Drives Sales3. Specialize!

Getting To Your First Million In Sales

1. First Sell It Yourself2. Lead Generation Drives Sales3. Specialize!4. Beta-test Your Sales Process5. Sell Ideas, Not Stuff6. Choice: Organic or “Go-Go-Go” Growth?7. People Like To Buy From People

Aaron Ross

www.PredictableRevenue.com/book

kristine@pebblestorm.com

Layers Of The Onion