#INBOUND13

Create Predictable, Scalable Sales Revenue

AARON ROSSAuthor “Predictable Revenue”@motoceowww.linkedin.com/in/aaronross

Slides: PredictableRevenue.com/inboun

d

• 3 Fatal Mistakes

• Why Salespeople Shouldn’t

Prospect

• What It Takes To Create Sales

Growth That Scales

Welcome

#1 Bestseller

Aaron Ross

• $100m @ SFDC• Father of four+• 25 hr workweek

Crossing The Hot Coals

Fatal Mistake:Treating All Leads Alike1

3 Lead Types: Seeds, Nets and Spears

Fatal Mistake:Selling To The Wrong Prospects

2

Fatal Mistake:Making Salespeople Prospect

3

• They aren’t any good

at it

• They don’t like it

• It’s not repeatable

Why Salespeople Shouldn’t Prospect

Google “Why Salespeople Shouldn’t Prospect” and send it to your manager

When To Hand Off Outbound Leads

Fatal Mistake:Mis-Hiring4

Builders Vs. Growers

• Grow your best future hires

• Lower risk, cost

• Faster ramp time

• Better client experience

Build A Farm Team System

• Enhance your inbound marketing

• Drive predictable results

• Triple your growth rate

• Be a great source of future all-around

talent

Specialized Sales Roles + An Expert Outbound Team Can…

Examples

1. +$10m in new pipeline last

quarter

2. $1m to $20m in three years

3. 0% to 30% growth (adding

$10m)

Want A Closer Look & Details?

#INBOUND2013

www.PredictableRevenue.com

QU

ES

TIO

NS

?

@motoceo

www.LinkedIn.com/in/aaronross

aaron@PredictableRevenue.com

Contact Me