Beating Stress Before It Beats Youhttp://www.bbc.com/capital/story/20130830-beat-stress-before-it-beats-you

Alexandra Halbert Professor Klinkowstein

Don’t reach your breaking point…

Alexandra Halbert Professor Klinkowstein

-Chronically nervous people risk health

-Anxiety causes shortness of temper and memory loss

-“Job strain” linked to 23% increase of heart attacks

Summary

Alexandra Halbert Professor Klinkowstein

Summary

-Innovative ways to manage tension; exercise, yoga, reading, cleaning, etc.

-Touch base with contacts you’ve neglected

-Find a “Comfort Food” for your mind

Alexandra Halbert Professor Klinkowstein

Social Aspect

People ages 18-25 feel overwhelmed from the college lifestyle. From budgeting your money to handling the workload to choosing a career path, it seems as if there’s always something to worry about.

Alexandra Halbert Professor Klinkowstein

Ethnographic Research

Alexandra Halbert Professor Klinkowstein

College freshmen, Victor Smith, reading an excerpt from his psychology textbook and preparing to type the summary.

Ethnographic Research

Alexandra Halbert Professor Klinkowstein

Student, Vincent Frazz, examining the total balance on his student identification card after buying lunch and receiving a receipt.

Alexandra Halbert Professor Klinkowstein

Ethnographic Research

Sophomore, Nicole Jaghab, studying for a biology test and completing an online lab assignment.

Ethnographic Research

Alexandra Halbert Professor Klinkowstein

Chloe Duwe collecting spare change to help minimize her expenses on campus.

Ethnographic Research

Alexandra Halbert Professor Klinkowstein

Two students studying in class before they are given out their foreign language exam.

Ethnographic Research

Alexandra Halbert Professor Klinkowstein

Chloe Duwe Chloe Duwe rushing to complete her annotations, finish her collage project and review an article in the Wall Street Journal.

Alexandra Halbert Professor Klinkowstein

Ethnographic Research

A healthy lunch being weighed in the cafeteria and rung up on a student’s identification card.

Alexandra Halbert Professor Klinkowstein

Ethnographic Research

An e-mail that freshmen, Jenn Connell, received about being undecided in a field of study. The e-mail is titled, “No Major, No Problem!”

Alexandra Halbert Professor Klinkowstein

-Students seemed flustered and irritated.

-Work load may have been more then they expected.

-Frustrated with having no money and seem to be disappointed when asking their parents for extra cash.

Ethnographic Research Observations

Alexandra Halbert Professor Klinkowstein

Ethnographic Research Findings

-“The work load and spending money that I don’t have are the main things that give me anxiety. I would find a job but I’d probably fall behind on assignments.”

-Most students agree that their time management skills need improvement.

-Distance from home has effected many socially.

Alexandra Halbert Professor Klinkowstein

Diagonals

Alexandra Halbert Professor Klinkowstein

Arcs

Alexandra Halbert Professor Klinkowstein

Irregular Shapes

Alexandra Halbert Professor Klinkowstein

Grids

Alexandra Halbert Professor Klinkowstein

Monochromes

Alexandra Halbert Professor Klinkowstein

Neutrals

Alexandra Halbert Professor Klinkowstein

Highkey

Alexandra Halbert Professor Klinkowstein

Lowkey

Alexandra Halbert Professor Klinkowstein

Combination

Alexandra Halbert Professor Klinkowstein

Black & White Combination

Alexandra Halbert Professor Klinkowstein

Desire/Needs

A stress reliever in the form of sunglasses that portrays a slideshow of images watched from it’s lenses in order to mellow any situation.

Alexandra Halbert Professor Klinkowstein

Proposal

Busy schedules often prevent the reaching of a comfortable balance. Easy Shades encourage that desired state of equilibrium through virtual technology. A slideshow of soothing nature photographs appear on the inside of the sunglass lenses. The pictures loop automatically so you can sit back with your mind at ease. With this product, a calm distraction is placed on a tense, overwhelmed face.

Alexandra Halbert Professor Klinkowstein

Alexandra Halbert Professor Klinkowstein

Alexandra Halbert Professor Klinkowstein

Alexandra Halbert Professor Klinkowstein

Alexandra Halbert Professor Klinkowstein

Alexandra Halbert Professor Klinkowstein

Diagram Elements

1. Consumer feels stressed2. Consumer seeks out options3. Easy Shades are purchased and deemed effective immediately

Alexandra Halbert Professor Klinkowstein

Sketch 1

Sketch 2

Alexandra Halbert Professor Klinkowstein

Sketch 3

Alexandra Halbert Professor Klinkowstein

Alexandra Halbert Professor Klinkowstein

Diagram

Alexandra Halbert Professor Klinkowstein

Tagline Research

1. “The Mind is A Terrible Thing To Waste” – United Negro Fund2. “Got Milk?” – Milk 3. “Expect more. Pay less.” – Target

Alexandra Halbert Professor Klinkowstein

Tagline Study