For News

Mandy Jenkins @mjenkins#NESocial June 2012

What is Pinterest?

A virtual “pinboard” where users can curate and organize interesting content from around the web in a visually interesting way.

What does it mean to us?

Pinterest’s great-looking platform highlights your images and can drive traffic back to your site.

Why are news orgs into it?

Pinterest is #3 social network after Facebook and Twitter in users

It’s the fastest growing site in the U.S. It has a largely female user base – a

group we want to better reach You can repin others and collaborate on

boards

Sources: Experian, ComScore

Hot on Pinterest

How Pinterest Works

Add Pins, Repin,Create Boards Around a Theme

Highlight Your Area

Use Your Archives

Make a Board of Reader Photos

Make a Board of Your Staff

Crime Coverage, Pinterest-style

For More Info

Experiment! Follow the lead of YDR, MercNews,

Pioneer Press, Pottstown Mercury Newspapers on Pinterest More ideas for Pinterest Find out who’s pinning you:

pinterest/source/yoursiteurl.com

Thanks!Mandy Jenkins

mjenkins@digitalfirstmedia.com@mjenkins

Blog: Zombiejournalism.comThese slides & more at

slideshare.net/mandyjenkins