Pinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
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Transcript of Pinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
How to Use Pinterest for Marketing and Lead GenerationPresented by Vincent Ng of MCNG Marketing
What is Pinterest?
o A social networking site that focuses on visual sharing (repinning) from websites and from other users.
o Pinterest calls these pictures “pins.”
o There are three types of engagement: Like, Pin It, or Comment.
Who’s Using Pinterest? 48 million registered users on the social
network as of March 2013. The 3rd busiest social network in the U.S.
with about 10 million unique visitors in March 2012.
About 80% of the users are female, and 20% are male
17% are 18-24 30% are 25-34 25% are 35-44
What’s Being Pinned? According to RJ metrics, in March of 2012,
the following was the breakdown pins by categories:
Home – 17.2% Arts and Crafts – 12.5% Style/ Fashion – 11.7% Food – 10.5% Inspiration/ Educational – 9% 50% of all repins are of food.
The Commerce of Pinterest: Average Twitter transaction: $60-70 Average Facebook Transation: $70-85 Average Pinterest Transaction: $170-185
According to Marketingcharts.com, in June 2012: 33% of Facebook users that follow a brand were likely to purchase a product they saw on the page. For Pinterest it was 59%.
Pins that promote products, get reshared again and
again, unlike Facebook. (These pins become evergreen.)
Pinterest allows you to link products from your e-commerce site. Etsy gets a lot of traffic from Pinterest.
How to Grow Your Targeted Followers: Focus on boards that you want to niche
for or are related to your industry. Don’t go for what’s hot just to gain followers.
Sqrall.com – Collectibles(Star Wars board has 1.6 million followers.)
Random House Books – 1.5 million followers. 1.4 million followers on their culinary classics board.
Spend time repinning content from other members of your community.
Join a community board, or start one of your own and invite others.
(MCNG created a Creative Advertising Group Board) Hold a “Pin it to Win it” contest. (Mashable held one with LG) Post on your other social networks. Be active on the website, on a daily
basis.
How to use Pinterest to Drive more Web Traffic Verify your Pinterest account to get access to analytics of
who’s pinning from your website. Ensure that you have a pin bookmarklet on your tabs to
make it easy to pin content from your website. Share pictures of products or lifestyle from your business,
and create a fantasy around them. Create pinnable content, such as informational pins for
your target audience. Create pins that tease the reader to click on the picture. Ensure that your pins are coming directly from your site.
Pinterest will give credit to the original domain source.
Lure them in with valuable content or curiosity:
How to use it for Lead Generation: Create pins that will lead to a landing page
for an offer. Hubspot does this to lead to their e-books.
Create a board that’s exclusively for your blog posts.
Unfortunately UTM don’t work. (Tracking and most affiliate codes are now stripped.)
Pin your Youtube content, and Slideshare (Use Reachli for Slideshare, and Facebook via Firefox)
How to Optimize your Pins and Boards: Generally the users with the most followers
have at least 20 boards. Ensure that your board descriptions contain
keywords you want to be searched for on Google and Pinterest.
Ensure that your descriptions are filled with main keywords and longtail keywords.
Ensure the domain that pins come from also contain the keyword you want them to be searched for on Pinterest.
I ranked for the keyword Pinterest Tips in the search engine.
Optimizing for Search and Impressions: The number of repins helps in the
search results. Ensure that you pin on community
boards, as well as your own at different times.
Use Hashtags (#) to help stand out, but don’t over do it. Ensure that if you are selling a product, to mention the price in the description.
Visually Optimizing Dimensions should be between 300-554
to get maximum visual width appeal. You can make it as long as you want. Use PicMonkey (Free) to make quick
changes and add texts to photos on your blog or Pinterest.
Post infographics about your business. These spread like wild cakes.
Tools to use for Analytics Pinterest’s Verified accounts have one. Pinleague (14 Day Free Trial) Reachli (Allows you to make money from
advertising.) Pingraphy, allows scheduling.(paid) Piqora allows for contests.(enterprise) Curalate allows for contests.(enterprise)
Contact Us at MCNG Website: www.mcngmarketing.com
E-mail: [email protected]
Follow us on Pinterest/mcngmarketing