Presentation DesignPresentation DesignBy simon galico

Social influenceSocial influenceoccurs when

Social influenceSocial influenceoccurs when

individual's thoughtsindividual s thoughts

Social influenceSocial influenceoccurs when

individual's thoughts

feelings

individual s thoughts

Social influenceSocial influenceoccurs when

individual's thoughts

feelings

individual s thoughts

or actions

Social influenceSocial influenceoccurs when

individual's thoughts

feelings

individual s thoughts

or actions

are affected by other people

PersuasionPersuasion

is a form of social influence

PersuasionPersuasion

it is the process of guiding oneself or another toward the adoption of an:

it is the process of guiding oneself or another toward the adoption of an:

idea

it is the process of guiding oneself or another toward the adoption of an:

idea attitude

it is the process of guiding oneself or another toward the adoption of an:

idea attitude or action

PersuasionPersuasion

it is the process of guiding oneself or another toward the adoption of an:

idea attitude or action

by rational and symbolic means.

10 Persuasion 10 Persuasion T lTools

1) Ai d R b t1) Air and Rebut

1) Ai d R b t1) Air and Rebut

“R i i i i“Restating an opposing viewpoint and then showing why it’s wrong”

2) B d2) Bandwagon

2) B d2) Bandwagon

“S h l l“Suggests that mostly everyone else supports the idea”

3) E d t3) Endorsements

3) E d t3) Endorsements

“U i C l b i i E h l“Using Celebrities or Experts to help influence your decision”

4) I t t t l R f4) Intertextual Reference

4) I t t t l R f4) Intertextual Reference

“U i h f h“Using another reference that agrees with your views or opinions”

5) N C lli5) Name Calling

5) N C lli5) Name Calling

“P i h i h“Point out the negative so another product / idea seems better”

6) Pl i F lk6) Plain Folks

6) Pl i F lk6) Plain Folks

“C id i l d“Connects ideas to simple down to earth people”

7) R titi7) Repetition

7) R titi7) Repetition

“R h i f i“Repeats the information so you can remember it”

8) 8) Shock Tactics and Fear

8) 8) Shock Tactics and Fear

“M k l f f“Makes people react out of fear instead of reason”

9) St t i9) Stereotyping

9) St t i9) Stereotyping

“U f i i f“Uses unfair images of a group to make a point”

10) T bl id Thi ki10) Tabloid Thinking

10) T bl id Thi ki10) Tabloid Thinking

“M k thi k thi i“Makes you think something is simple because it keeps people from l ki t th li t d d t il ”looking at the complicated details”

Finally 2 ideas:Finally, 2 ideas:

Prepare you Prepare you presentation with time…

Prepare you Prepare you presentation with time…

B tBe concrete…

B tBe concrete…

People get bored

B tBe concrete…

People get bored

Pictures credits:

h // h d i /i / i i l / i i l ifhttp://www.videosydiversion.com/wp‐content/uploads/2006/12/perro‐dormido.jpghttp://images.buyscaryhalloweencostumes.com/child‐scream‐costume.jpghttp://www.propagandacritic.com/images/plainfolks.jpg

http://4 bp blogspot com/ REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/int

http://2.bp.blogspot.com/_lHPPhOSC0bk/SPplTV6AozI/AAAAAAAAD4M/lrU6gqlCp5w/s400/varvel_name_calling.jpg

http://www.nhsdesigns.com/images/principles/repetition_poster_example1.gif

http://vecteezy.cdn.eezyinc.com/system/resources/previews/000/003/241/original/Business‐http://www.wisdominlivinglife.com/wp‐content/uploads/2009/09/endorsements.gif

http://4.bp.blogspot.com/_REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/intertextualidad+I.JPG

p // y y / y / /p / / / / g /Presentation.jpg?1275422280http://paab.typepad.com/photos/uncategorized/2007/05/23/feel2.jpg

http://theaaronng.com/wp‐content/uploads/2011/07/action.jpg

http://www.northhantsbrewers.org.uk/images/tools.png

http://www.doctormacro.com/Images/Posters/B/Poster%20‐http://brokensymmetry.typepad.com/photos/uncategorized/2008/03/18/tabloid2.jpg

http://www.examiner.com/images/blog/wysiwyg/image/thoughts‐squiggles‐2.gif

http://www.definebody.com/wp‐content/uploads/2010/03/air.jpg%20Band%20Wagon,%20The_02.jpg

Information credits:

10: Tools od presuasion: http://quizlet.com/476488/tools‐of‐persuasion‐flash‐cards/

http://en.wikipedia.org/wiki/Social_influence