Persuasion Project Put your skills of persuasion to the test!
Persuasion presentation
Transcript of Persuasion presentation
Presentation DesignPresentation DesignBy simon galico
Social influenceSocial influenceoccurs when
Social influenceSocial influenceoccurs when
individual's thoughtsindividual s thoughts
Social influenceSocial influenceoccurs when
individual's thoughts
feelings
individual s thoughts
Social influenceSocial influenceoccurs when
individual's thoughts
feelings
individual s thoughts
or actions
Social influenceSocial influenceoccurs when
individual's thoughts
feelings
individual s thoughts
or actions
are affected by other people
PersuasionPersuasion
is a form of social influence
PersuasionPersuasion
it is the process of guiding oneself or another toward the adoption of an:
it is the process of guiding oneself or another toward the adoption of an:
idea
it is the process of guiding oneself or another toward the adoption of an:
idea attitude
it is the process of guiding oneself or another toward the adoption of an:
idea attitude or action
PersuasionPersuasion
it is the process of guiding oneself or another toward the adoption of an:
idea attitude or action
by rational and symbolic means.
10 Persuasion 10 Persuasion T lTools
1) Ai d R b t1) Air and Rebut
1) Ai d R b t1) Air and Rebut
“R i i i i“Restating an opposing viewpoint and then showing why it’s wrong”
2) B d2) Bandwagon
2) B d2) Bandwagon
“S h l l“Suggests that mostly everyone else supports the idea”
3) E d t3) Endorsements
3) E d t3) Endorsements
“U i C l b i i E h l“Using Celebrities or Experts to help influence your decision”
4) I t t t l R f4) Intertextual Reference
4) I t t t l R f4) Intertextual Reference
“U i h f h“Using another reference that agrees with your views or opinions”
5) N C lli5) Name Calling
5) N C lli5) Name Calling
“P i h i h“Point out the negative so another product / idea seems better”
6) Pl i F lk6) Plain Folks
6) Pl i F lk6) Plain Folks
“C id i l d“Connects ideas to simple down to earth people”
7) R titi7) Repetition
7) R titi7) Repetition
“R h i f i“Repeats the information so you can remember it”
8) 8) Shock Tactics and Fear
8) 8) Shock Tactics and Fear
“M k l f f“Makes people react out of fear instead of reason”
9) St t i9) Stereotyping
9) St t i9) Stereotyping
“U f i i f“Uses unfair images of a group to make a point”
10) T bl id Thi ki10) Tabloid Thinking
10) T bl id Thi ki10) Tabloid Thinking
“M k thi k thi i“Makes you think something is simple because it keeps people from l ki t th li t d d t il ”looking at the complicated details”
Finally 2 ideas:Finally, 2 ideas:
Prepare you Prepare you presentation with time…
Prepare you Prepare you presentation with time…
B tBe concrete…
B tBe concrete…
People get bored
B tBe concrete…
People get bored
Pictures credits:
h // h d i /i / i i l / i i l ifhttp://www.videosydiversion.com/wp‐content/uploads/2006/12/perro‐dormido.jpghttp://images.buyscaryhalloweencostumes.com/child‐scream‐costume.jpghttp://www.propagandacritic.com/images/plainfolks.jpg
http://4 bp blogspot com/ REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/int
http://2.bp.blogspot.com/_lHPPhOSC0bk/SPplTV6AozI/AAAAAAAAD4M/lrU6gqlCp5w/s400/varvel_name_calling.jpg
http://www.nhsdesigns.com/images/principles/repetition_poster_example1.gif
http://vecteezy.cdn.eezyinc.com/system/resources/previews/000/003/241/original/Business‐http://www.wisdominlivinglife.com/wp‐content/uploads/2009/09/endorsements.gif
http://4.bp.blogspot.com/_REcMEDUrULg/SV439TBCcwI/AAAAAAAAASI/u3d31lQsOZY/s400/intertextualidad+I.JPG
p // y y / y / /p / / / / g /Presentation.jpg?1275422280http://paab.typepad.com/photos/uncategorized/2007/05/23/feel2.jpg
http://theaaronng.com/wp‐content/uploads/2011/07/action.jpg
http://www.northhantsbrewers.org.uk/images/tools.png
http://www.doctormacro.com/Images/Posters/B/Poster%20‐http://brokensymmetry.typepad.com/photos/uncategorized/2008/03/18/tabloid2.jpg
http://www.examiner.com/images/blog/wysiwyg/image/thoughts‐squiggles‐2.gif
http://www.definebody.com/wp‐content/uploads/2010/03/air.jpg%20Band%20Wagon,%20The_02.jpg
Information credits:
10: Tools od presuasion: http://quizlet.com/476488/tools‐of‐persuasion‐flash‐cards/
http://en.wikipedia.org/wiki/Social_influence