Paid Facebook: 105DEL BELCHER // MICH MARKETING / JACKSON COLLEGE / WESTWINDS

What is Paid Facebook?

The Right PeopleWhere they are

already active and engaged

Real Results

Why paid Facebook

Audience: 1.4 Billion Daily visits: 900 million Daily visits via tablet/mobile: 700 million Choice Relevance You are part of their story!

What kind of ads can you make?

Objectives

Let’s make an ad!

Campaign, Ad Set, Ad

Choose audienceCustomizeBudgetThe Look

PlacementSubmitTrackTweak Repeat!Let’s do it!

Best Practices

Determine your objectives Be Specific TEST!

Split Placements Test Copy Test Text –(p.s. shorter is

better) Test Ad Types When to Boost

Like Leads What to run if:

Brick/mortar vs. DigitalEventBranding

Extra Resources: BONUS ROUND!

Ads ManagerAudience InsightsPower EditorFacebook Blueprint

Summer y

Facebook = engaged and active audience

Plan it out!ABT = Always be testing!Use Facebook’s free resourcesPractice makes better

How do I learn more?

Hi! I’m Del!MichMarketing.com

Questions?