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LSA Bootcamp Chicago: Facebook: Paid and Organic Social Media Strategies (Fanatically Digital)
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Transcript of LSA Bootcamp Chicago: Facebook: Paid and Organic Social Media Strategies (Fanatically Digital)
Agenda
The Profile Placement of Facebook ads
Setting up a campaign Examples Next Steps
Why Facebook ads
Tools
The flow of Ad Manager
Why Ads
Org
anic
is d
own
Hype
r tar
getin
g
Create A Complete Profile
Stan
dard
info
rmat
ion
Expand the Profile Sp
ecifi
c to
serv
ice
Grea
t app
inte
grat
ion
Examples
z
Inte
rest
/ Ap
p / W
ebsit
e ta
rget
ing
Placements
z
New
sfee
d / R
ight
side
Facebook Flow AdsAd SetsCampaignsAccount
Company
Product A
Fact Focus
Fact ad 1
Fact ad 2
Fact ad 3
Humorous Funny ad 1
Product B People PPL ad 1
Step
s in
etup
Setup in Facebook
Manage Ads
Account Campaigns Ad Sets Ads
Ad Campaigns
Account Campaigns Ad Sets Ads
New Campaign
Account Campaigns Ad Sets Ads
Ad Set Management
Account Campaigns Ad Sets Ads
Ad Set Information
Account Campaigns Ad Sets Ads
Ads
Account Campaigns Ad Sets Ads
Ad Information
utm_medium=social&utm_campaign=cool-space&utm_content=next&utm_source=facebook
Account Campaigns Ad Sets Ads
Custom Audience
Ways to Approach Ads
Next steps
Objective
Target(demo, geo, interest, profession)
Success measurement(impressions, clicks, conversions, visits, sales)
Messaging
Headline(25 char)
Copy(text 90 chars)
Newsfeed
URL
Images (theme) (1200x628px / minimal text)
Ad Campaign Information
Cam
paig
nAd
Set
Ads
Manage Ads
Tools
Hootsuite.com adespresso.com
https://www.facebook.com/business/ http://analytics.google.com
Thank you