Facebook Paid Advertisement

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    29-Aug-2014
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*Facebook is an online social networking service. *Feb 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students. *Facebook has eased the way to access to different regions of the world.

Transcript of Facebook Paid Advertisement

  • Session on Facebook Paid Advertisement
  • Session Objectives:- Facebook Ads Intro Types: Paid & Unpaid Create Adds Advertising Options Tools
  • Facebook Introduction:- What is facebook? Facebook is an online social networking service. Feb 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students. Facebook has eased the way to access to different regions of the world.
  • Importance of Ads : Due to the size of Facebooks user base, ads can be a powerful and affordable marketing option for your page or website With planning and testing you could get your business in front of a huge audience for a few dollars per day
  • Facebook ad funnel : Reach Large Audience Reach the Right Audience Repeated Visibility Engagement $$
  • Creat Adds What can you do with facebook ads? Create Facebook Ads Image, Title and Ad Text A) An Image: The image cant be larger than 110 x 80 pixels The image have a 4:3 (or 16:9) ratio The image cant be larger than 5 kilobytes B) It should be with 25 characters you have to explain. C) Text: Need the 90-character piece of text to explain why a Facebook user should click your ad.
  • 5 steps to a live facebook ad!
  • Advertising options Step 1: Advertise your page or website?
  • Step 2: Determine Your Objective Get people to see and engage with your content This ad option lets you: Choose your page post that you want to promote Designate the audience that will see the post
  • Step 3: Create Your Ad Choose your page post Write copy Create headline Choose photo Tip: Photos with people usually perform best
  • Step 4: Choose Your Audience Audience Selection: Location Country, State, City, Zip Age Gender Interests Connection to your page Friends of Connections
  • Step 5: Choose Your Budget Budgeting: Choose an ad campaign Determine run dates Decide if you want to pay for clicks, views or actions
  • Mukesh Kolhe Software Engineer (TC) smartData Enterprises (I) Ltd. Scaling Expectations V: 91-712-3223983 www.smartdatainc.com END Given by-
  • Questions