Paid Ads on facebook and Twitter
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AAF District 5 Leadership Conference
Bill Dotson
PRESENTED BY
Advertising on Facebook & Twitter
[email protected]: 859.361.4464
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If it’s on the web, we do it...
•Website Design & Consulting
•Online Marketing (Ads, Newsletter, Video, SEO)
•Social Media Management
•Solving problems in creative ways
•Analysis & Consulting
WebMedley
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Online Marketing
•Environment
•Paid Ads on Facebook
•Paid Ads on Twitter
•Measurement
•Questions
Agenda
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When you leave today, you should understand what advertising is, why its beneficial, and how to get started.
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Your online starting line..
Website
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Advertising•Websites
•Search engines
•Blog/newsletter/e-blast
•Social -> Facebook/Twitter/YouTube
•Location marketing-> Foursquare
•Review sites-> Google Places, Yelp etc
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Google adsNotice the stars
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SEO
Local search
client
client
client
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Social media leaders
Source: www.compete.com
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What’s the main difference between Google ads versus Facebook ads?
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Most Google ads are text ads based on a search someone does for information & answers. Facebook is display advertising: lower CTR, need compelling images, and multiple ad types.
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•25% of all clicks on the web are on Facebook
•Facebook has 500 million active users
•50% logs on EVERY day!
•Daily FB use of total US online population is
47% vs 50% TV... (37% radio and 22% newspaper)
Source: Nielsen, Hitwise.
Facebook’s web traffic pulled ahead of Google’s for the first time in the U.S. in March 2010...
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Put a face to the company
•Tips and hints
•Company news (changes, events etc)
•Images / video (services you want to push)
•Industry information (new products/procedures)
•Products/services information and promotions
•Community news
•Contests (win a voucher if you refer ppl on
Facebook)
Content ideas
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Willingness to experiment
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Willingness to experiment
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The informative approach
Promoting services
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Social Media ads
•Stats Tracking
•Better insight in target groups
•Online following
•ROI: Cost per lead is low
•Reaching new people
Clinical Research Ad
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Tips for Success
•‘Like’/ ‘Become a Fan’ / promo ads
•Send users to a FB tab related to the ad
•Speak directly to user
•Find eye catching images
•Test different ads and monitor click rates
•BIG Tip: Check the CPC 48 hours after ad approval
•BIG Tip: Active ads have a lower CPC
Facebook ads
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Review results
•Review ALL of the facebook reports
•Try segmenting and
targeting to reduce cost
•Experiment with
landing pages
Analysis
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Do you have the budget & time?
•Sponsored Tweets and almost 6 mo old
•$100,000/sponsored tweet
•Twitter claims 5% of people interact with
the tweet
Twitter Advertising
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Alternatives
•Ad.ly starts at $25,000
•SponsoredTweets starts under $10,000
Ad.ly & SponsoredTweets
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Explore the city
•Local tips / reviews
•Locate your friends (who is here?)
•Use the Mayor competition to drive traffic
•Special offers
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Join our team
Most clients pay between
$1,500-$3,000 a month
WebMedley
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FB fan growth
Sleep Outfitters
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[email protected]: 859.361.4464
Online advertising: Google and Facebook
Bill Dotson
PRESENTED BY
Questions?
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