Text

AAF District 5 Leadership Conference

Bill Dotson

PRESENTED BY

Advertising on Facebook & Twitter

bdotson@webmedley.comMobile: 859.361.4464

1Monday, October 11, 2010

If it’s on the web, we do it...

•Website Design & Consulting

•Online Marketing (Ads, Newsletter, Video, SEO)

•Social Media Management

•Solving problems in creative ways

•Analysis & Consulting

WebMedley

2Monday, October 11, 2010

3Monday, October 11, 2010

Online Marketing

•Environment

•Paid Ads on Facebook

•Paid Ads on Twitter

•Measurement

•Questions

Agenda

4Monday, October 11, 2010

When you leave today, you should understand what advertising is, why its beneficial, and how to get started.

Your online starting line..

Website

5Monday, October 11, 2010

Advertising•Websites

•Search engines

•Blog/newsletter/e-blast

•Social -> Facebook/Twitter/YouTube

•Location marketing-> Foursquare

•Review sites-> Google Places, Yelp etc

6Monday, October 11, 2010

Google adsNotice the stars

7Monday, October 11, 2010

SEO

Local search

client

client

client

8Monday, October 11, 2010

Social media leaders

Source: www.compete.com

9Monday, October 11, 2010

What’s the main difference between Google ads versus Facebook ads?

10Monday, October 11, 2010

Most Google ads are text ads based on a search someone does for information & answers. Facebook is display advertising: lower CTR, need compelling images, and multiple ad types.

•25% of all clicks on the web are on Facebook

•Facebook has 500 million active users

•50% logs on EVERY day!

•Daily FB use of total US online population is

47% vs 50% TV... (37% radio and 22% newspaper)

Source: Nielsen, Hitwise.

Facebook’s web traffic pulled ahead of Google’s for the first time in the U.S. in March 2010...

11Monday, October 11, 2010

Put a face to the company

•Tips and hints

•Company news (changes, events etc)

•Images / video (services you want to push)

•Industry information (new products/procedures)

•Products/services information and promotions

•Community news

•Contests (win a voucher if you refer ppl on

Facebook)

Content ideas

12Monday, October 11, 2010

Text

13Monday, October 11, 2010

Willingness to experiment

Text

13Monday, October 11, 2010

Willingness to experiment

The informative approach

Promoting services

14Monday, October 11, 2010

Social Media ads

•Stats Tracking

•Better insight in target groups

•Online following

•ROI: Cost per lead is low

•Reaching new people

Clinical Research Ad

15Monday, October 11, 2010

Tips for Success

•‘Like’/ ‘Become a Fan’ / promo ads

•Send users to a FB tab related to the ad

•Speak directly to user

•Find eye catching images

•Test different ads and monitor click rates

•BIG Tip: Check the CPC 48 hours after ad approval

•BIG Tip: Active ads have a lower CPC

Facebook ads

16Monday, October 11, 2010

Review results

•Review ALL of the facebook reports

•Try segmenting and

targeting to reduce cost

•Experiment with

landing pages

Analysis

17Monday, October 11, 2010

Do you have the budget & time?

•Sponsored Tweets and almost 6 mo old

•$100,000/sponsored tweet

•Twitter claims 5% of people interact with

the tweet

Twitter Advertising

18Monday, October 11, 2010

Alternatives

•Ad.ly starts at $25,000

•SponsoredTweets starts under $10,000

Ad.ly & SponsoredTweets

19Monday, October 11, 2010

20Monday, October 11, 2010

21Monday, October 11, 2010

Explore the city

•Local tips / reviews

•Locate your friends (who is here?)

•Use the Mayor competition to drive traffic

•Special offers

22Monday, October 11, 2010

Join our team

Most clients pay between

$1,500-$3,000 a month

WebMedley

23Monday, October 11, 2010

FB fan growth

Sleep Outfitters

24Monday, October 11, 2010

Text

bdotson@webmedley.comCell: 859.361.4464

Online advertising: Google and Facebook

Bill Dotson

PRESENTED BY

Questions?

25Monday, October 11, 2010