FREE Online planning tools for MarketersPlanning Tool URL Great for

Google Analytics http://www.google.com/analytics/

Analysing performance of your website

Google Analytics Learn http://www.google.com.au/analytics/learn/

Simple to watch videos on Google Analytics ‘how to’

Google Trends http://www.google.com/trends/ Understanding consumer search trends

Think Google http://www.google.com/think/ Generating consumer insights

Google Insights Finder http://www.google.com/think/tools/real-time-insights.html

Generating consumer insights

Google Adwords https://adwords.google.com/o/KeywordTool

What keywords consumers are using to search for information

Google Ad Planner http://www.google.com/adplanner/

Which ad placements attract your consumers

Google Alerts http://www.google.com/alerts Free media alerts tools

Alexa http://www.alexa.com Evaluating your competitors websites

Compete http://www.compete.com Evaluate your competitors website

Woorank http://www.woorank.com Independent view of your competitors website

Social Mention http://socialmention.com/ Real time free social media listening tool

Comscore http://www.comscore.com All digital news and industry reports