Pimping Firefoxfor search marketers

Who am I and who do I work for?

Joost de Valk

• Dutch male

• SEO & Webdeveloper

• Search Strategist for Onetomarket, with clients like:

• KLM, Wegener (Mecom), Conrad, AMEX

• I blog at www.joostdevalk.nl on SEO, WordPress, Analytics, and Webdevelopment

Why Firefox?

It’s the best browser out there!

Most important reasons:

• Great source view

• Built-in search

• Extensible

• Extensible

• Extensible

SEO for Firefox

SEO for FireFox:

• http://tools.seobook.com/firefox/seo-for-firefox.html

Customize Google

Customize Google:

• http://www.customizegoogle.com/

Disabling personalized search

Disable personalized search:

• http://www.joostdevalk.nl/seo-tools/disable-personalized-search-plugin/

Dave Davis’ Google Global:

• http://www.redflymarketing.com/

Greasemonkey:

• https://addons.mozilla.org/nl/firefox/addon/748

Literally hundreds of thousands of useful scripts,a shameless plug of my own:

• Statistics detector:• http://www.joostdevalk.nl/code/greasemonkey/statistics-detector/

• Google Webmaster Tools++:• http://www.joostdevalk.nl/dl/code/greasemonkey/gwt-external-lin

ks/gwtexternallinks.user.js

• Show nofollows:• http://www.joostdevalk.nl/code/greasemonkey/nofollow-display/

Greasemonkey

Web Developer Toolbar

Web Developer Toolbar:

• http://downloads.chrispederick.com/work/web-developer/web-developer.xpi

Good for:

• Disabling style sheets

• Disabling javascript& meta refreshes

• Displaying alt tags

• And loads more

Live HTTP headers

Check those redirects: is it a 301 or a 302?Is this really a 404, or is it giving a 200 instead?

You can easily check:

• http://livehttpheaders.mozdev.org/

Unavoidable: PageRank

Just PR:

• Live PR:

• http://livepr.raketforskning.com/firefox-extension.html

SearchStatus:

• PageRank, Alexa, option to highlight nofollows, and more:

• http://www.quirk.biz/searchstatus/

Screengrabber

Need to make screenshots a lot?

We all do…

Screengrabber:

• https://addons.mozilla.org/nl/firefox/addon/1146

Allows grabbing of current screen, entire page or selection of the screen…

Firebug

More for general webdevelopment, but good for catching sneaky javascripts as well:

• http://www.getfirebug.com/

User-Agent Switcher

Sometimes you just want to catch someone cloaking…

User-agent switcher:

• http://chrispederick.com/work/user-agent-switcher/