The Marketers Desktop: Tools and Technologies

The Marketers Desktop: Tools and Technologies

Originally Presented by David Gadarian at the Natick Microsoft Store for the

MetroWest Marketing Group MeetUp

1Gadarian Digital | www.gadarian.com

A few quick notes….

First – thanks for stopping by!

Second – while the presentation covers a ton of ground this is not the end all, be all.

Third – if you’d like, feel free to Tweet me @davidgadarian with some of your own “faves” and perhaps there will be a 2.0 for this presentation.


And here we go….The Marketers Desktop:

Tools and Technology


The In Box

Google Apps for Business

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http://www.google.com/intx/en/enterprise/apps/business/

Gadarian Digital | www.gadarian.com

http://www.google.com/intx/en/enterprise/apps/business/

The In Box

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Rapporitve – a good service for Outlook was Xobni (inbox backwards…)

http://rapportive.com/


http://rapportive.com/

The In Box


The In Box

• Boomerang “Let’s You Conquer Your InBox”

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http://www.boomeranggmail.com/


http://www.boomeranggmail.com/

Phone Solutions

• Skype…

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http://www.skype.com/en/


http://www.skype.com/en/

Phone Solutions

• Phone strategies

– Scripts

– Messaging

– Headset / Sound Quality

– Professionalism


Phone Solutions• Google Voice Mail – nothing quite as good as

getting emails with transcription…

10https://www.google.com/voice/

The Desk

• Standing Desk (not for everyone…)

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http://www.gadarian.com/my-standing-desk/






The Desk

• External Monitor

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The Desk

• Wireless Keyboard and Mouse


The Desk

• A solid headset – I use a USB headset which works great.

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•Read the reviews. •I have heard of people having issues with wireless headsets… •Make sure there is a mute button


Colors, Fonts and Grabbers

• Instant Eyedropper

• http://instant-eyedropper.com/


http://instant-eyedropper.com/




• Wonder Web Ware

• http://wonderwebware.com/

• No clue why I have this for free, but I do…


http://wonderwebware.com/


• Pendule Chrome Extension

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https://chrome.google.com/webstore/detail/pendule/gbkffbkamcejhkcaocmkdeiiccpmjfdi?hl=en




Colors, Fonts and Grabbers• SnagIt (also have Jing for free, and Camtasia for higher end videos screen grabs)

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http://www.techsmith.com/snagit.html


http://www.techsmith.com/snagit.html

Colors, Fonts and Grabbers• Chrome Inspect Elements

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Element Inspectors –

• Firefox Version (for sure)

• Internet Explorer Version (not sure?)



• Another way to play is to “view source” to see what sites are using, how they are built etc.

• Right click and then view source.



• Photo Shop by Adobe

• The Gimp Open Source

• Both do much of the same things. Get really good at using one of them…


SocialHootSuite• Sprout Social. There are enterprise versions such as Involver, Buddy Media and

Wildfire… but they seem to get purchased…

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https://hootsuite.com/


https://hootsuite.com/

Social• Shortstack (Facebook App Building Platform

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http://www.shortstack.com/


http://www.shortstack.com/

Social

• http://www.bing.com/social

Does great with both Twitter and Facebook!


http://www.bing.com/social

Newlsetter• MailChimp – great service, and for marketers, a great

communication company• Constant Contact (based here in Massachusetts)• Aweber

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http://mailchimp.com/


http://mailchimp.com/

Measurement

• Google Analytics

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http://www.google.com/analytics/


http://www.google.com/analytics/

Measurement

• MS Excel


Measurement

• Lucky Orange

• http://luckyorange.com/

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http://luckyorange.com/

http://luckyorange.com/

Measurement• Bit.ly (a url shortener)

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https://bitly.com/


https://bitly.com/

Websites

• WordPress!!!

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http://wordpress.org/


http://wordpress.org/

Websites

• Headway• Genesis, Thesis, Pagelines, Theme Forest…

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http://headwaythemes.com/


http://headwaythemes.com/

Websites• Backup Buddy

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http://ithemes.com/purchase/backupbuddy/


http://ithemes.com/purchase/backupbuddy/

Websites• Sucuri

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http://sucuri.net/


http://sucuri.net/

Websites

• FileZilla FTP

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https://filezilla-project.org/





Websites• Dreamweaver by Adobe (or Kompozer if you

prefer an open source alternative)

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http://www.adobe.com/products/dreamweaver.html


http://www.adobe.com/products/dreamweaver.html

Websites

• Notepad ++ - free text editor

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http://notepad-plus-plus.org/







Websites

• http://www.w3schools.com/


http://www.w3schools.com/

Websites• Teach Yourself CSS in 10 Minutes (There are lots of books out there, and

there is even a new CSS standard – CSS3, but this book helped me immensely.)

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http://www.maxdesign.com.au/book/


http://www.maxdesign.com.au/book/

Diagram and Charts

• Lucid Chart – wire framing, charts, graphics

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https://www.lucidchart.com/


https://www.lucidchart.com/

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http://headwaythemes.com/anatomy-of-a-blog-post/

I made this diagram using LucidChart!










Diagram and Charts

• Infographics – all the cool kids are making them…

– Piktochart

– http://create.visual.ly/

• Good to create, but also great resources to augment and validate your own ideas while using infographics created by others.


http://create.visual.ly/

Landing Pages

• https://www.optimizely.com/

• http://unbounce.com/

• http://www.leadpages.net/products/

• http://www.instapage.com/

• https://support.google.com/analytics/answer/1745147?hl=en


PS – I am not an expert in lands pages… but there was a specific request for some landing page solutions in advance of the presentation.

https://www.optimizely.com/

http://unbounce.com/

http://www.leadpages.net/products/

http://www.instapage.com/

https://support.google.com/analytics/answer/1745147?hl=en

https://support.google.com/analytics/answer/1745147?hl=en

Collaboration

• Dropbox

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https://www.dropbox.com/home


https://www.dropbox.com/home

Collaboration• Google Drive (have some nice sharing features but

there can be pushback if people are not already using Google… - every brand has its fans)

• MS Skydrive• Copy

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http://www.google.com/drive/about.html


http://www.google.com/drive/about.html

Management

• Asana

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https://asana.com/


Management• Freshbooks

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http://www.freshbooks.com/


http://www.freshbooks.com/

Management

• CRM

– Nimble

– Zoho

– Salesforce

– Nutshell


Management• Evernote

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http://evernote.com/


http://evernote.com/

Management

• MS OneNote (not sure about 2013, but I find this program to be great.)


Management

• Pocket

• Flipboard

• (still looking for my Delicious replacement)


Management• Zapier

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https://zapier.com/


https://zapier.com/

Management• Zapier

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https://zapier.com/


Quick note regarding Zapier – this is a service that I do not yet use, but do intend to bring into my mix for 2014.

What this software manages to do is quite amazing, groundbreaking and disruptive and I suspect this type of solutioning will quickly become a “must have” for most online marketers in the next 18 months.

https://zapier.com/

Operating System

I follow the clients… and most of my clients use this…


Operating System

I follow the clients… and most of my clients use this…

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Google has some interesting alternative, but they are not nearly as robust, and they don’t work as well right now. That said Google is a fast moving company…


Accelerators

Time – make the most of it.

Spend some of it focused on professional development. Do this EVERY week


Accelerators

Time – make the most of it.

Spend some of it mastering your own set of solutions to provide you with a good return over the lifetime usage of your solutions.


Accelerators

• Search Engines – great information there for you to access – make the most of it!


Accelerators

• YouTube – this is often under valued as a resources, but if you are looking for “how to’s” chances are someone somewhere has put up a video showing you…


Mobility

• MiFi


Reading List

• TechCruch

• Unbounce

• Copyblogger

• KISSmetrics blog http://blog.kissmetrics.com/

And this list could go on and on… just make sure you take the time to continually educate yourself


http://blog.kissmetrics.com/

David Gadarian

Company: Gadarian Digital

Website: www.gadarian.com

Twitter: https://twitter.com/davidgadarian

LinkedIn: http://www.linkedin.com/in/davidgadarian

Possibly my all time favorite photo not involving my family: http://legault.perso.sfr.fr/iss_atlantis_transit.html


http://www.gadarian.com/

https://twitter.com/davidgadarian

http://www.linkedin.com/in/davidgadarian

http://legault.perso.sfr.fr/iss_atlantis_transit.html

http://legault.perso.sfr.fr/iss_atlantis_transit.html

The End…

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The Marketers Desktop: Tools and Technologies

Marketing

Transcript of The Marketers Desktop: Tools and Technologies