13 ESSENTIAL

FOR MARKETERSGOOGLE TOOLS

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Google My Business helps you manage your business’ information, such as address, hours of operation, etc.

This ensures the information is accurate and consistent across Google services like Maps and Search.

Using this feature increases your chances of appearing in Google’s 3-pack on search results pages, giving your business some major local search exposure.

1. GOOGLE MY BUSINESS

If you use Google My Business, a Google+ page will be automaticallycreated for you. It’s a good idea for any business to have a Google+ page— but don’t expect to just set one up and reap the benefits.

Make sure to actively update your information, post content, and engage with users in groups and communities!

2. GOOGLE+ BUSINESS PAGES

Signing up for a Google Search Console account will help you keep an eye on your website’s standingin Google Search results.

The platform gives insights on optimizing content, detects any SEO red flags, analyzes your search traffic, and more.

Signing up for a Google Search Console account will help you keep an eye on your website’s standing in GoogleSearch results.

3. GOOGLE SEARCH CONSOLE

This gives you access to an astounding amount of informationabout your website’s visitors, including social engagement, trafficsources, top content, mobile usage, and more!

Analytics is one of the most important Google tools for marketers to see what’s working and what’s not.

4. GOOGLE ANALYTICS

This is Google’s pay-per-click (PPC) advertising product−ads are displayed above and below organic search results.

Use AdWords to create ads that target specific keywords related to your business.

The cost depends on the competitiveness of keywords. CPC (cost-per-click) is the most popular option, but youcan also choose CPM (cost-per-thousand impressions) and CPA (cost-per-acquisition) bidding strategies as well.

5. GOOGLE ADWORDS

As a free AdWords tool, you will you need an AdWords account to use the KeywordPlanner.

It helps you plan your AdWords campaigns.You can see how particular keywords haveperformed historically, along with forecasts that can help you decide on bids and budgets.

However, you don’t need to be actively using AdWords to benefit from it! It’s alsogreat for discovering new keyword ideas for your website’s SEO strategy.

6. KEYWORD PLANNER

Google Trends allows the user to seehow often specific keywords, subjects,and phrases have been searched forover a specific period of time.

It will help you: Evaluate the popularity of certain terms. Compare and analyze keywords. Identify trending topics, news, and content.

This tool is great for coming up with new blog topic ideas.

7. GOOGLE TRENDS

Alerts help you stay on top of what’s going on in your industry. Google Alerts can deliver news, mentions of your business, other topics related to your business—or any other topic of interest—directly to your email.

8. GOOGLE ALERTS

Google News can help you search forand identify stories relevant to your business and industry.

It’s ideal for newsjacking (capitalizing on the popularity of news stories).

9. GOOGLE NEWS

Organize your daily, weekly, or monthly tasks and meetings and share them with others easily withGoogle Calendar.

You can pair this tool with Google Apps for Work to get more out of your workday.

10. GOOGLE CALENDAR

You can create, store, and share documents that can be accessed from anywhere — it helps if files are too big to share via email, or when you want to use real-time group editing.

It’s great for making documents, spreadsheets, presentations, drawings, and more—and you can choose to share them with specific people or make the link public for the entire web!

11. GOOGLE DRIVE(INCLUDING GOOGLE DOCS, SHEETS, SLIDES, ETC.)

When creating documents or presentations, sometimes you need a more interesting font than the typical Times New Roman.

Google Fonts is an entirely free library of fonts you can download and use for anything you need.

12. GOOGLE FONTS

One billion+ users watch hundreds of millions of hours of video on YouTube every day!

Video marketing through YouTube is a surefire way to get views and increase your chances of showing up in Google’s search results.

13. YOUTUBE

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