Alan StevensThe MediaCoach

Twitter: mediacoach

The one-hour social media MBA

Five Tools

It begins with listening

It’s all about listening

• Customers speaking to you

• People speaking about you

• People speaking about your competitors

• People speaking about your customers and suppliers

• People talking about your market

Tool One

9

KLOUT.COM

9

Tool Two

10

Hootsuite.com

10

Tool Three

Addictomatic.comTool Four

Radian 6Tool Five

Five Techniques

Technique One

Seeing Opportunities

Technique Two

Creating Stories

Technique Three

Being Different

Technique Four

Creating a community

Technique Five

Being there

Five Five Traps

Why your PR is pants....

(Why your social media

is pants)

Why your PR is pants....

(Why your social media

is pants)

Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships

Trap One

Using tragedy as advertising

Sent as a response to the Boston

Marathon bombing

Chicago plane crash, in which a child was

killed

Trap Two

Forgetting to turn off automated messages

A few hours before this tweet, a gunman entered cinema in

Aurora, Colorado and shot 82 people, 12 of

whom died

Tesco was in the middle of a scandal about horsemeat in

meat products

Trap Three

Not understanding how social media

works

Trap Four

Not monitoring fake brand sites

Trap Five

Forgetting that it’s SOCIAL Media

The one-hour social media MBAFive toolsFive techniquesFive traps

The one-hour social media MBAFive toolsSocialmention Klout Hootsuite Addictomatic Radian 6

Five techniquesFive traps

The one-hour social media MBAFive toolsSocialmention - Klout - Hootsuite - Addictomatic - Radian 6

Five techniquesOpportunities - Stories - Community - Different - Being There

Five traps

The one-hour social media MBAFive toolsSocialmention - Klout - Hootsuite - Addictomatic - Radian 6

Five techniquesOpportunities - Stories - Community - Different - Being There

Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL

Alan StevensThe MediaCoach

Twitter: mediacoach

alan@mediacoach.co.uk

Thank You for listening