One hour sm mba
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Alan Stevens The MediaCoach Twitter: mediacoach The one-hour social media MBA
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Transcript of One hour sm mba
Alan StevensThe MediaCoach
Twitter: mediacoach
The one-hour social media MBA
Five Tools
It begins with listening
It’s all about listening
• Customers speaking to you
• People speaking about you
• People speaking about your competitors
• People speaking about your customers and suppliers
• People talking about your market
Tool One
9
KLOUT.COM
9
Tool Two
10
Hootsuite.com
10
Tool Three
Addictomatic.comTool Four
Radian 6Tool Five
Five Techniques
Technique One
Seeing Opportunities
Technique Two
Creating Stories
Technique Three
Being Different
Technique Four
Creating a community
Technique Five
Being there
Five Five Traps
Why your PR is pants....
(Why your social media
is pants)
Why your PR is pants....
(Why your social media
is pants)
Nikolas Bendtner fined 100,000 Euro for illegal advertising at European Championships
Trap One
Using tragedy as advertising
Sent as a response to the Boston
Marathon bombing
Chicago plane crash, in which a child was
killed
Trap Two
Forgetting to turn off automated messages
A few hours before this tweet, a gunman entered cinema in
Aurora, Colorado and shot 82 people, 12 of
whom died
Tesco was in the middle of a scandal about horsemeat in
meat products
Trap Three
Not understanding how social media
works
Trap Four
Not monitoring fake brand sites
Trap Five
Forgetting that it’s SOCIAL Media
The one-hour social media MBAFive toolsFive techniquesFive traps
The one-hour social media MBAFive toolsSocialmention Klout Hootsuite Addictomatic Radian 6
Five techniquesFive traps
The one-hour social media MBAFive toolsSocialmention - Klout - Hootsuite - Addictomatic - Radian 6
Five techniquesOpportunities - Stories - Community - Different - Being There
Five traps
The one-hour social media MBAFive toolsSocialmention - Klout - Hootsuite - Addictomatic - Radian 6
Five techniquesOpportunities - Stories - Community - Different - Being There
Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL
