MBA Get-Hired Boot Camp (webinar #2 of 10)universityx.beyondb-school.com/2HourPart1.pdfBeyond...
Transcript of MBA Get-Hired Boot Camp (webinar #2 of 10)universityx.beyondb-school.com/2HourPart1.pdfBeyond...
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MBA Get-Hired Boot Camp (webinar #2 of 10)
The 2-Hour Job Search Part One:
Targeting Employers & Finding Contacts
Presented by Steve Dalton
Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business
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2HJS is an efficient recipe for getting interviews
1. Prioritize employers
2. Contact employees
3. Recruit advocates
2
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“At this point, choice no longer liberates, but debilitates.” -Barry Schwartz 3
The job search begins… with a trip to Barnes & Noble
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Decision anxiety is the core challenge of the job search
Hiring managers get it too, which is why referrals have become essential
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Artificial desperation
Good game theory
No game theory
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Avoid fixation & desperation by working vertically
•
•
Achieves economy of scale
Each column is a predictor of job search success (by proxy)
6 Historically, job seekers don’t get past #10
No. Company List "Alumni" Motivation Posting
1 Best Buy Corporation Y 5 3
2 Disney Interactive Y 5 3
3 Sony Y 5 3
4 Tivo N 5 3
5 Match.com N 5 3
6 L'Oreal Y 5 2
7 Mars North America Y 5 2
8 eHarmony N 5 2
9 General Mills N 5 2
10 Pabst Brewing N 5 2
11 Nike Y 5 1
12 ZipCar N 5 1
13 UnderArmour N 5 1
14 DuPont Y 4 3
15 eBay Y 4 3
… … … … …
40 Enspire Learning Y 1 3
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• Ten minutes per each of four
methods
1. Dreams
2. Alumni
3. Indeed.com
4. Trends
•
•
Beware cognitive drift
Internationals seeking in the US:
add a column for H-1Bs
# List
1 Leapfrog
2 T ivo
3 Enspire
4 Teach Street
5 Scholastic
6
7
8
9
10
Generate List of 40 employers in 40 minutes
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# List Alumni Motivation Posting
1 Leapfrog Y
2 Tivo N
3 Enspire Y
4 Teach Street N
5 Scholastic Y
Identify presence of Alumni at each target (10 min)
• Proxy for likelihood of finding a sympathetic contact
8
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#
List
Alumni
Motivation
Posting
1
Leapfrog
Y
4
2
Tivo
N
5
3
Enspire
Y
1
4
5
Teach Street
Scholastic
N
Y
3
4
•
•
Proxy for “pain tolerance” for getting ignored
Arbitrary coherence
Approximate Motivation to approach each target (5 min)
9
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Classify Posting activity for each target (15 min)
• Proxy for urgency of making contact (not to apply for jobs)
#
List
Alumni
Motivation
Posting
1
Leapfrog
Y
4
1
2
Tivo
N
5
3
3
Enspire
Y
1
3
4
Teach Street
N
3
2
5
Scholastic
Y
4
2
10
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Sort LAMP by Motivat’n 1st, Posting 2nd, Alumni
3rd
11
No. Company List "Alumni" Motivation Posting
1 Best Buy Corporation Y 5 3
2 Disney Interactive Y 5 3
3 Sony Y 5 3
4 Tivo N 5 3
5 Match.com N 5 3
6 L'Oreal Y 5 2
7 Mars North America Y 5 2
8 eHarmony N 5 2
9 General Mills N 5 2
10 Pabst Brewing N 5 2
11 Nike Y 5 1
12 ZipCar N 5 1
13 UnderArmour N 5 1
14 DuPont Y 4 3
15 eBay Y 4 3
16 Hallmark Y 4 3
17 Target N 4 3
18 3M Y 4 2
… … … … …
40 Enspire Learning Y 1 3
Output of Step 1: Prioritize = Top 5 targets
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Next time – Finding contacts & their contact info
12 Coming March 19th, 2014
No. Company List "Alumni" Motivation Posting
1 Best Buy Corporation Y 5 5
2 Disney Interactive Y 5 5
3 Sony Y 5 5
4 Tivo N Y 5 5
5 Match.com N Y 5 5
6 L'Oreal Y 5 4
7 Mars North America Y 5 4
8 eHarmony N 5 4
9 General Mills Y 5 3
10 Pabst Brewing Y 5 3
11 Nike Y 5 2
12 ZipCar N 5 2
13 UnderArmour N 5 1
14 DuPont Y 4 5
15 eBay Y 4 5
16 Hallmark Y 4 5
17 Target N 4 5
18 3M Y 4 4
… … … … …
40 Enspire Learning N 1 5
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Summary of Prioritization
1. Employers looking for “good enough” candidate quickly,
not a “perfect” candidate slowly
2. Be The Bachelor / Bachelorette
3. Use the 80-20 Rule for data, but finish with intuition
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Steve Dalton
Twitter: @Dalton_Steve
Like 2HJS on Facebook
Join the LI Group:
“2-Hour Job Search – Q&A Forum”
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MBA Get-Hired Boot Camp (webinar #2 of
10)
T
T
he 2-Hou
argeting
r JoQb Se&arcAh Part One:
Employers & Finding Contacts
Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business
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Beyond B-School:MBA Get-Hired Boot Camp
The 2-Hour Job Search Part One: Presented by Steve Dalton Targeting Employers & Finding Contacts
Q & A Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business
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Beyond B-School MBA Get-Hired Boot Camp
March 19 The 2-Hour Job Search Part Two: Make Connections To Get Your Foot In The
DProeosernted by Steve Dalton
Author of The 2-Hour Job Search and Associate Director at Duke University’s Fuqua School of Business